CAB001 - Advertising Insights

Subject Title
Advertising Insights

Subject Description
This subject takes a close-up look at the people, places, agencies, events and campaigns that shape today's advertising industry. This subject will enlighten students as to what advertising is. What is it like to work and be successful in the industry. Who are the pioneers and what are their contributions. In addition this subject will serve as a view to job opportunities and careers in advertising.

Prerequisites: CAB214, CAB240, CAB242, CAB290

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Identify the workings of an Advertising Agency.
2. Demonstrate the ins-and-outs of the advertising business.
3. Identify the different opportunities within the advertising business.
4. Explain what they will need to succeed in advertising.
5. Demonstrate where the business came from historically.
6. Identify many of the pioneers of Advertising.
7. Define and recognize how they can become the next pioneers.
8. Demonstrate the importance of being aware of everything around them.
9. Demonstrate the importance of watching, reading and listening to all current Advertising.
10. Understand how they must view all Advertising differently.
11. Become comfortable with presenting ideas and concepts.
12. Define and recognize how to defend their ideas.
13. Understand when and how to alter their ideas.
14. Have a better understanding of what Advertising is and should be.
15. Be an active participant contributing effectively to the assigned tasks and the process of group work within in-class and/or workshop exercises for evaluation.
16. Understand the purpose of, and effectively meet all deadlines and project requirements.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.