CAB001 - Advertising Insights

Outline information
Semester
Schools offering this subject
Last revision date 2023-10-02 01:40:45.22
Last review date 2023-12-04 00:15:13.756

Subject Title
Advertising Insights

Subject Description
This subject takes a close-up look at the historic impact of the people, places, agencies, events and campaigns that helped shape today's advertising industry. This subject will enlighten students as to what advertising is. What is it like to work and be successful in the industry? Who are the pioneers and what their contributions are.  In addition, this subject will serve as a view to job opportunities and careers in advertising.
 
In addition, this subject introduces the student to importance of cultural trends and the impact on advertising. Students will examine past and present trends and link those trends to advertising. Students will practice effective ways to jump on existing trends or develop new trends in copy concepts or execution.

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Demonstrate an understanding of advertising trends and how they are used to tell a story.
  2. Analyze and identify past and present and possible future advertising trends.
  3. Understand the importance of watching, reading and listening to all current Advertising.
  4. Understand who the giants of Advertising are and examine the major trend they created.
  5. Understand how to use all communication tools both traditional and digital strategically in order to tell a powerful story.
  6. Recognize how, when and why it is the right time to jump on, off, or create a new trend.
  7. Students will learn the how and why of creating an advertising trend of their own.
  8. Students will create succinct power-point presentations that will define their ideas and be confident in presenting these ideas and concepts.
  9. Students will write professional briefs that will back up their power-point presentations.
  10. Students will know how to accurately reference pictures, quotations, magazines and the internet with the use of APA.
  11. Utilize basic copywriting skills to develop advertising concept layouts.
  12. Be an active participant contributing effectively to the assigned tasks and the process of group work within in-class and/or workshop exercises for evaluation.
  13. Understand the purpose of and effectively meet all deadlines and project requirements.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.