Find outlines by Subject code
CAB002 - Advertising Trends
This subject takes a close-up look at the past, present, and future trends in Advertising. Students will examine past, present, and future cultural trends and link those trends to past, present and future advertising trends. Students will then practice effective ways to jump on existing trends or develop new trends in copy concepts or execution.
CAB200 - Desktop Publishing I
This subject will provide a basic introduction to the world of desktop publishing. The student will gain a general awareness of the use of various software programs available to develop and execute presentation and creative rationale materials, as well as corporate newsletters and internal publications, while working within a formulated design system. The students will demonstrate their ability to produce layout and storyboard templates using desktop publishing software. The students will also demonstrate their understanding of how desktop publishing can be used in the production of various material used in advertising campaign creation.
The primary software used in this class will be Adobe Creative Suite.
CAB214 - Advertising Campaign Concept Development
This subject is designed to provide the student with an understanding of the creative process of visual thinking used in the development of a complete advertising campaign. Students will learn the various methods, styles, and relationships of the various media components and will gain an understanding of the roles of the members of the agency creative team, the corporate communications/promotions department, and the client.
CAB240 - Advertising Media Planning II
This subject is an up-to-the-minute introduction to advertising media planning - the act of placing creative messages on proper outlets to sell something. Emphasis will be on consumer media and how the student can become part of this exciting aspect of advertising. Students will be introduced to the new dramatic changes that are causing current marketers to turn from traditional media forms like radio, television, newspapers, and magazines - to smaller one-way communication vehicles of direct marketing, telemarketing, television shopping networks and the Internet. The key learning outcome is to teach students the specific planning process that will make these new delivery systems successful.
CAB282 - Copywriting for Broadcast Media
In this subject the student will learn the various methods and techniques required for the development of creative advertising for both television and radio as broadcast media. Students will write in a variety of commercial styles that allow the audience to visualize the product or service through radio's "theater of the mind" and television's incorporation of both "right and sound". The primary focus will be placed on copywriting, while terminology, script techniques, storyboards, animatics, and production methods will also be discussed. The copywriting developed and completed in this class may become part of the students evolving creative portfolio.
Pre-requisites: CAB115 and CAB162
Co-requisites: CAB200 and CAB214
CAB290 - Introduction To Advertising Research
In this introductory subject, students will learn the fundamentals of research and how it impacts their lives and the world of communication in which they live. They will learn basic social science research language and how and where to effectively use it in the advertising industry. In small groups they will self-define a research project that is pertinent to their lives and in weekly incremental stages write a complete research paper. These skills will be the backbone of an actual, client-based research campaign in CAB390. Significant emphasis will be placed on the research steps in advertising, communication and the writing of a research paper.
The student will be introduced to the concept of the problem statement, advertising and research objectives, the publics involved, the history behind the subject matter, different qualitative and quantitative research tools, primary and secondary, and the writing of a survey. They will learn the process of retrieving solid relevant data in order to resolve specific advertising and/or marketing communication problems. This will be achieved by understanding both the how and the why of research and how this will benefit communication goals of advertising agencies. Implementing a focus group will be at the core of this course as well as the writing an effective survey.
EAC394 - Effective Business Writing
This subject introduces students to the basic formats and principles of business communications. It emphasizes the analysis of audience, purpose, and message. It gives students the opportunity to practice these formats and principles in a variety of situations commonly encountered at work.