CAB390 - Applied Advertising Campaign Research

Subject Title
Applied Advertising Campaign Research

Subject Description
In this subject the student will apply the LANGUAGE, tools, and methods of research acquired in CAB 290 in order to investigate, in-depth, a specific, client-based issue. Clients for this experiential learning based subject will be acquired from various departments within Seneca College.

The students will develop and learn how to apply advanced research techniques, data analysis, and data gathering tools to examine and segment publics, researching their issues both qualitatively and quantitatively and drawing strategic conclusions that will help solve client problems and develop strategic Advertising objectives. This subject will focus on data gathering and data analysis as provided by SPSS to draw strategic conclusions for the assigned client(s). The results of these client-approved surveys will also be analyzed via Pearson Co-Relations.

Credit Status
Creative Advertising Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Function as an effective member of an investigative research team.
2. Conduct research from a client-defined problem statement using quantitative and qualitative methods.
3. Apply on-line research via Seneca College?s Learn Accounts and analyze the results, via Pearson Co-Relations and SPSS.
4. Produce a research paper in APA style.
5. Exhibit a professional attitude as demonstrated by positive involvement (courtesy, attentiveness and substantial participation in team activities) and effective time management (punctual attendance and completion of assigned tasks.)
6. Produce a logbook detailing and verifying the complete research process.
7. To listen to, and comprehend all client issues and provide clear-cut strategies based on comprehensive research.
8. To provide professional client-based behavior at all times that reflects the demands of the Advertising profession.
9. Be an active participant contributing ideas effectively to the assigned tasks
10. Understand the purpose of, and effectively meet all client deadlines and project requirements.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.