CCM746 - Investor Relations
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|Last revision date||Jul 12, 2013 3:31:37 PM|
|Last review date||Jul 12, 2013 3:31:37 PM|
The corporate communications function exists to help organizations establish and sustain the social-political permission they need to continue operating successfully. The function accomplishes this by developing and executing communications programs that help the organization to maintain a constructive dialogue and relationship with its major stakeholders. One of these stakeholders is current and potential investors.
The publicly listed corporation has an obligation to engage in regular, transparent communications with institutional and retail investors who trade in its shares and with investors who may be interested in doing so. The basic purpose of the process is to ensure that information about plans and programs that may have a material impact on the corporation's investment worthiness is made available in a timely, comprehensible and fulsome manner to the larger community of investors in every jurisdiction in which the corporation's shares are traded.
An understanding of how capital markets work and of the rapidly changing regulations and constraints that stipulate the minimum standards that publicly listed corporations must meet when they communicate with investors is a key responsibility area for the professional corporate communications practitioner.
This course is intended to provide a basic understanding of how capital markets operate in Canada and of the concepts and terminology employed in the day-to-day dialogue between listed corporations and their investors. It explains why this knowledge is important to the corporate communications practitioner. It provides an overview of the basic communications activities that listed corporations engage in to fulfill their investor communications responsibilities. And it introduces students to some of the skills necessary to plan and execute an investor communications program.
Two CCM credits
Upon successful completion of this subject the student will be able to:
At the end of this course, students should:
1) understand why a strong relationship with investors is important to the listed corporation,
2) understand how corporate communications can affect this relationship,
3) have a basic understanding of the structure and function of modern capital markets,
4) understand the regulatory and statutory environment that governs management's investor communications responsibilities,
5) understand the various ways investor attitudes and behavior are influenced,
6) understand how to develop strategies that promote credible working relationship with investors and the regulatory bodies that govern capital markets, and
7) understand the ethical issues involved in developing these relationships.
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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.