HTM400 - Resort Management

Subject Title
Resort Management

Subject Description
This course offers a complete approach to the operation of resort properties. Beginning with the resort concept and the historical development of resorts, the course then covers the planning, development, marketing, and financial aspects of the resort business. The course also examines the future outlook for resorts and the impact of the condominium concept, timesharing, technological change, ?green? initiatives, and eco-tourism.

Credit Status
One professional option credit towards the Hospitality Management ? Hotel and Restaurant Diploma Program, and the Travel and Tourism ? Tourism Services Diploma.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:
1. Describe the origins and development of the resort concept and identify the differences from traditional hotels.
2. Summarize economic, social, and environmental considerations in the resort planning and development process.
3. Identify the participants in the resort planning and development process and how their efforts are organized and coordinated.
4. Outline planning and design issues as they affect the accommodation of people with disabilities.
5. Describe the role that infrastructure and striking natural surroundings play in the success of a resort?s recreational offerings and detail how these are developed into resort offerings.
6. Summarize the importance of guest relations to resorts and outline typical guest activities and services.
7. Define the relationships between front and back-of-the-house departments and describe the services they provide.
8. Summarize the fundamentals of resort marketing, including market segmentation and positioning, and discuss the marketing tools of advertising, promotion, and publicity.
9. Explain how resorts are adopting ?green? policies and responding to the demand for ecotourism.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.