HTM401 - Club Management
|Schools offering this subject|
|Last revision date||Oct 12, 2012 3:08:10 PM|
|Last review date||Oct 12, 2012 3:08:10 PM|
This course introduces students to private equity and non-equity clubs from a management and operational perspective. Topics covered will include the following:
-- Management: club operations; structure; leadership; marketing and membership marketing; human resource management; training and development
-- Operations: food and beverage operations; entertainment; financial management; technology; golf and golf maintenance; fitness; spa, aquatics and tennis operations
One credit towards the Hospitality Management - Hotel and Restaurant Diploma Program
Upon successful completion of this subject the student will be able to:
1. Describe the nature and appeal of a private club, explain how private clubs are owned, and describe types of clubs.
2. Explain the board of directors' role in a private club, describe the board's size and makeup and summarize issues connected with board member tenure, selection and orientation.
3. Describe the role of service in private clubs, define "moments of truth," and summarize strategies for controlling service encounters.
4. Summarize nonverbal, oral, and written communication skills club managers should possess.
5. Explain how club managers can put together continuous improvement teams at their clubs.
6. List and describe the steps in a strategic planning process for clubs.
7. Define "marketing research," describe types of marketing research and sources of marketing data, and explain the role of ethics in marketing.
8. Summarize major US and Canadian anti-discrimination laws that affect clubs.
9. Outline the organizational structure of club food and beverage operations.
10. Explain how financial statements are used by clubs, and list the major financial statements, and describe the Uniform System of Financial Reporting for clubs
11. Identify the fundamental features and functions of email and the web and describe internet applications for clubs
12. List and describe golf facilities typically found at clubs.
13. Identify and describe the major areas and pieces of equipment in a typical club fitness centre and summarize how members use them.
14. Describe typical tennis programs offered at clubs, and summarize the qualifications and duties of tennis staff positions.
Cheating and Plagiarism
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Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.