HTM404 - International Hotel Management

Subject Title
International Hotel Management

Subject Description
This course provides the background every hospitality student will need in today's rapidly changing global marketplace. It introduces students to issues involved in planning, developing, marketing and managing hotels in the international arena. It also gives students a solid foundation for understanding and managing cultural diversity in the workplace, and underscores the importance of protocol in internaional interactions.

Credit Status
One professional option towards the Tourism and Travel Diploma program and Hospitality Management Hotel and Restaurant Diploma program.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe the factors that have contributed to globalization and a global economy.
2. Summarize the composition, size and growth of international tourism and lodging.
3. Outline the factors affecting international hotel expansion into European, North American, Middle Eastern, and Asia-Pacific markets.
4. Identify and describe various barriers to travel, including those affecting travellers and those affecting businesses dealing with travellers.
5. Describe affiliation options available to hotel companies, and explain affiliation considerations.
6. Outline problems and concerns associated with multinational operations.
7. Identify the roles and responsibilities of the international hotel development team, and explain why local representation and expertise are often critically important.
8. Identify the infrastructure and labour concerns that developers of international hotels often must address and the various ways in which they may address them.
9. Outline the potential problems associated with building a hotel in a cross-cultural environment.
10. Define "sustainable development" and describe organizations and global initiatives that are advancing "green" issues affecting international hotel projects.
11. Contrast the positive effects of cultural diversity in the workplace with the negative effects, and identify important considerations in managing diversity.
12. Explain why it is important for hotel operators to follow business protocol and identify some of the complications in cross-cultural negotiating.
13. Describe several of the issues and policy matters that affect the selection and use of expatriate personnel, and cite advantages and disadvantages of hiring local nationals instead of expatriates.
14. Describe how to evaluate a candidate for foreign assignment and the factors involved in acculturation.
15. Outline the general goals of international human resource management and list the three main types or groupings of IHRM activities and their components.
16. Identify and briefly describe several hotel classification systems in use today.
17. Summarize the development of an international marketing strategy for hotels and describe the role of travel agents in the hotel booking process.
18. Identify, define, and explain several factors and developments that are likely to affect the nature and pace of globalization in the travel, tourism and lodging industry in the years to come.
19. Use correct business etiquette and adhere to professional standards of dress, hygiene and grooming.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.