INB220 - Intercultural Behaviour and Communication

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Last revision date Mar 21, 2016 12:30:00 AM
Last review date Mar 21, 2016 12:30:00 AM

Subject Title
Intercultural Behaviour and Communication

Subject Description
This subject examines how intercultural communication can positively influence the conduct of international business. It will provide an in-depth look at the concept of culture, what generalizations hold true for all cultures and the implications of those generalizations for international business. This course involves discussions of how and where to find the specific cultural information needed for any particular international business assignment.

Credit Status
One credit.

Note: This is a mandatory course in the International Business (BUI) and the Business Administration - Intenational Business (BAB) Diploma Programs.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

  1. Define organizational behaviour.
  2. Analyze the attributes of individuals, teams and team dynamics.
  3. Apply the principles of motivational and leadership to workplace situations.
  4. Demonstrate effective team/co-workers skills.
  5. Understand the need for greater awareness of the cultural environment.
  6. Understand and define the meaning of the terms related to culture and cultural values.
  7. Understand the roles of verbal and non-verbal language related to culture.
  8. Examine the nature of communication in international business and how communication problems can develop when people communicate, or attempt to communicate across cultures.
  9. Demonstrate the nonverbal aspects of communication across cultures.
  10. Understand the protocols of business and social customs across major world cultures.
  11. Define and contrast cultural values.
  12. Understand the process of negotiating across cultures and the fundamentals of human communication and interaction.
  13. Examine conflict resolution in intercultural negotiations
  14. Discuss the nature of culture shock and examine cross-cultural scenarios.
  15. Through interaction relate effectively to people from different cultural backgrounds.
  16. Discuss how differences in culture impact on interpretation of trade agreements.
  17. Understand how ethics and laws relate in the international market and how, why international laws are being enacted.
  18. Understand why a contract has a different meaning in different countries.
  19. Work in a multicultural team to present a semester country project on effective intercultural business communication.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.