MFD103 - Program Preparation

Subject Title
Program Preparation

Subject Description
This course will equip students with an understanding of the various programs offered within the Schools of Media and Marketing, and, Creative Arts and Animation. Students will also learn about the application and importance of both team and group work and cooperation, and the necessity of working closely in a collaborative way with various team and group members on the wide variety of projects in the communications industry. Communications, as well as fact-finding interview techniques, will be covered. A better understanding of self will make possible the opportunity for students to understand their individual personality preferences, and in turn, make an informed start for their scholastic path.

Credit Status
Pre-Media (Media & Communications Fundamentals) Certificate Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Discuss facts and concepts dealing with the communications industry.

2. Research and explain advertising and literature supplied by the Schools of Media and Marketing, and, Creative Arts and Animation in current publications, relevant reviews, promotional materials and on-line materials.

3. Develop an understanding of individual career opportunities through various assessment tools.

4. Gain a group appreciation of career opportunities through fact-finding interview techniques.

5. Display an ability to execute basic research methods.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Apply a systematic approach to solve problems.

Use a variety of thinking skills to anticipate and solve problems.

Locate, select, organize, and document information using appropriate technology and information systems.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Take responsibility for one's own actions, decisions, and consequences.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.