MGS526 - Business: Wealth Creation and Strategic Stakeholder Management

Outline information
Semester
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Last revision date Oct 12, 2012 4:45:53 PM
Last review date Oct 12, 2012 4:45:53 PM

Subject Title
Business: Wealth Creation and Strategic Stakeholder Management

Subject Description
Business strategy is the development and utilization of specific qualities and characteristics that set your business apart form the other businesses within your industry. Your business strategy defines your position in the marketplace and distinguishes you from your competition. It determines your market identity, reflects the core values of your business, and drives what actions you must take to maintain and support your competitive advantage. A viable and compelling business strategy is the result of a comprehensive decision-making process. Though it is also referred to as strategic planning, the reality is that it is Management's strategic decision-making to emphasize the importance of making the tough decisions that make a difference in how you run your business.

Credit Status
One Credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able, by reference to "theory" versus "Real World" examples:

1. Explain the fundamental pluralistic strategies that must be accounted for in designing A BUSINESS PLAN to achieve "Real World" competitively sustainable successful financial/economic performance that compliments all stakeholder issues not just the profit maximization principles implicit to traditional strategic business management concepts.

2. Compare and contrast and therefore comprehend the winning strategies of successful Corporations that developed competitive advantage via strategic stakeholder management versus the incompetent decision making dynamics of the "losers".

3. Define and explain what competitive advantage fundamentals can be developed to differentiate any business venture from the industry competition in terms of comparative business cost equations re: managerial process, governanace, culture, economics, logistics, operations, marketing, organization, etc.

4. Evaluate the environmental challenges that business must competitively address to cope with the political and legal factors encompassing the stakeholder community with respect to ethical and social responsibilities encompassing corporate domestic and global governance.

5. Analyze the key performance factor and competitive realities of "winning" versus "losing" strategies as evidenced by actual comparative outcomes using the Case Study method.

6. Analyze core business fundamentals involved in Pluralistic Strategic Stakeholder Management specifically the design of qualitative and quantitative objectives plus the business plan to successfully implement, execute and monitor post mortem results to achieve distinctive comparative competitive advantage using the Case Study method.

7. Apply the business theories learnt in previous Business Faculty Management courses within the Strategic Business Equation to achieve wealth creation plus Pluralistic Strategic Stakeholder Management success in "Real World" performance.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.