MRK108 - Introduction To Marketing

Outline information
Schools offering this subject
Last revision date May 25, 2015 12:06:03 AM
Last review date Jul 29, 2015 2:00:18 PM

Subject Title
Introduction To Marketing

Subject Description
Curriculum under development.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Assess a marketing situation and develop appropriate recommendations.
2. Consider the marketing environment, market segmentation, and the roles of product, price, and promotion.
3. Participate in the development of an environmental scan.
4. Apply the fundamental concepts of marketing.
5. Apply knowledge of client behaviour in the design of a marketing plan or strategy.
6. Develop strategies to manage market variables (e.g. culture, religion, environment, education, economics, politics).
7. Take into account the impact of economic, technological, competitive, environmental, social, political, cultural aspects of society, and sustainability on marketing initiatives.
8. Demonstrate an understanding of how the role of marketing drives the strategic direction of a business.
9. Develop strategies to work with other functional areas in creating a marketing plan.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.