MRK108 - Introduction to Marketing

Outline information
Schools offering this subject
Last revision date Sep 14, 2015 3:00:12 PM
Last review date Sep 14, 2015 3:00:12 PM

Subject Title
Introduction to Marketing

Subject Description
Curriculum under development.

Credit Status
One credit.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Outline the stages in the marketing research process.
2. Identify the ways in which marketing research findings are used to generate insight for making business decisions.
3. Describe how an organization defines and chooses target markets.
4. Prepare marketing strategies that acknowledge internal and external business environments and customer behaviour.
5. Explain the effects of marketing decisions on the strategic direction of a business.

Essential Employability Skills
Communicate clearly, concisely and correctly in the written, spoken and visual form that fulfils the purpose and meets the needs of the audience.

Respond to written, spoken, or visual messages in a manner that ensures effective communication.

Analyze, evaluate, and apply relevant information from a variety of sources.

Show respect for diverse opinions, values, belief systems, and contributions of others.

Interact with others in groups or teams in ways that contribute to effective working relationships and the achievement of goals.

Manage the use of time and other resources to complete projects.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on for further information regarding cheating and plagiarism policies and procedures.

All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.