MRK260 - Graphic and Web Design

Subject Title
Graphic and Web Design

Subject Description
This course is designed to provide students with a foundation in internet and web fundamentals from a marketing perspective.  Students learn how key internet technologies including email, web sites, and domain names function at a conceptual level.  Students will learn and apply simple HTML coding and image preparation skills using industry standard applications.  Copyright and licensing issues will be addressed.  Key web/mobile design concepts will be introduced.  SEM, SEO, web analytics and social media will be explored.  Students will apply what they learn through the development of a personal web presence using a leading content management platform.

Learning Outcomes
Upon successful completion of this subject the student will be able to:

Upon successful completion of this subject the student will be able to:

1. Demonstrate the ability to develop acceptable Web-based marketing material with the proper use of text, graphics, colour, and layout.
2. Enhance posts or content using basic HTML including headings, simple formatting, paragraphs, lists, images and hyperlinks.
3. Optimize, resize, crop and otherwise modify original, stock and Creative Commons licensed images for use in Web and social media content.
4. Identify copyright, licensing, and privacy issues as they apply to content used on the Internet.
5. Assess and critique Web content from a marketing perspective.
6. Understand the basic concepts behind network communications, clients, and servers as they relate to the Internet and the Web.
7. Explain the importance of mobile devices as they relate to Internet content.
8. Understand how Google Ads is used to conduct a SEM/PPC campaign.
9. Understand Google Analytics and how it is used for measurement and insights at a beginner level.
10. Develop a WordPress Web site including suitable written and video blog content and pages.

Academic Integrity
Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca's commitment to deliver high-quality education and teaching excellence, while supporting a positive learning environment. Ensure that you are aware of Seneca's Academic Integrity Policy which can be found at: http://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html Review section 2 of the policy for details regarding approaches to supporting integrity. Section 2.3 and Appendix B of the policy describe various sanctions that can be applied, if there is suspected academic misconduct (e.g., contract cheating, cheating, falsification, impersonation or plagiarism).

Please visit the Academic Integrity website http://open2.senecac.on.ca/sites/academic-integrity/for-students to understand and learn more about how to prepare and submit work so that it supports academic integrity, and to avoid academic misconduct.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecapolytechnic.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Accessibility Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.

Camera Use and Recordings - Synchronous (Live) Classes
Synchronous (live) classes may be delivered in person, in a Flexible Learning space, or online through a Seneca web conferencing platform such as MS Teams or Zoom. Flexible Learning spaces are equipped with cameras, microphones, monitors and speakers that capture and stream instructor and student interactions, providing an in-person experience for students choosing to study online.

Students joining a live class online may be required to have a working camera in order to participate, or for certain activities (e.g. group work, assessments), and high-speed broadband access (e.g. Cable, DSL) is highly recommended. In the event students encounter circumstances that impact their ability to join the platform with their camera on, they should reach out to the professor to discuss. Live classes may be recorded and made available to students to support access to course content and promote student learning and success.

By attending live classes, students are consenting to the collection and use of their personal information for the purposes of administering the class and associated coursework. To learn more about Seneca's privacy practices, visit Privacy Notice.