RTV101 - Introduction To Broadcasting

Subject Title
Introduction To Broadcasting

Subject Description
This subject provides students with the skills to apply and interpret the regulatory and historical components of radio and television communications. Attention will be paid to programming, promotional policies and practices, news and advertising, media associations and corporate ownership. Students will learn to appreciate Canadian radio and television broadcasting as a business which survives amidst the "most heavily regulated broadcasting environment in the world".

Credit Status
Broadcasting - Radio Diploma Program
Broadcasting - Television Diploma Program
Journalism Broadcast Diploma Program
Corporate Media Production Diploma Program

Learning Outcomes
Upon successful completion of this subject the student will be able to:

1. Describe and discuss the various historical, social and political occurrences which caused the Canadian Broadcast system to evolve to its present state.

2. Take a more critical approach to media in order to identify and analyze some of the elements and practices embedded in a variety of media.

Cheating and Plagiarism
Each student should be aware of the College's policy regarding Cheating and Plagiarism. Seneca's Academic Policy will be strictly enforced.

To support academic honesty at Seneca College, all work submitted by students may be reviewed for authenticity and originality, utilizing software tools and third party services. Please visit the Academic Honesty site on http://library.senecacollege.ca for further information regarding cheating and plagiarism policies and procedures.

Discrimination/Harassment
All students and employees have the right to study and work in an environment that is free from discrimination and/or harassment. Language or activities that defeat this objective violate the College Policy on Discrimination/Harassment and shall not be tolerated. Information and assistance are available from the Student Conduct Office at student.conduct@senecacollege.ca.

Accommodation for Students with Disabilities
The College will provide reasonable accommodation to students with disabilities in order to promote academic success. If you require accommodation, contact the Counselling and Disabilities Services Office at ext. 22900 to initiate the process for documenting, assessing and implementing your individual accommodation needs.