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SMD101 - Social Media Strategies

This introductory subject looks at the various components of using, interacting with, and creating a social media presence. This subject stresses the importance of effective textual, visual, audio, and visual communication, alongside the necessity for ethical practices that emphasize privacy and security. Assessing trends highlights how social media is always changing as is our relation to the ideologies social media helps to construct.

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SMD102 - Social Media Engagement in Private and Public

This subject will explore how social media is used differently in the government and non-profit sectors, contrasting as needed with the use of social media in the private sector for marketing to consumers. Focus will be put on how social media is used to engage, raise awareness, advocate, and/or market ideas for the different audiences and stakeholders relevant to the non-profit and government sectors. And consideration will be given to the concepts of networking and influence how they can be actualized using social media through connection, engagement, influence and action.

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SMD103 - Search Engine Strategies

Search Engine Marketing (SEM), including Search Engine Optimization (SEO) and Pay-Per-Click (PPC) is part of an integrated marketing communications strategy. This subject will look at the purpose of a search engine, how SEO can help organizations improve search engine rankings, PPC tools and techniques.

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SMD104 - Technical Skills for Social Media

This subject explores the technologies and workings behind digital communications and social media platforms. Beginning with a short history on group communication through technology, the course moves onto hands-on experience with digital, social media, marketing and analytics platforms. Following industry best practices and standardized processes, students apply their knowledge to develop marketing programs using industry recognized tools.

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SMD105 - Visual Communications

Visuals have become the most used medium by organizations in order to market and raise awareness for a product, cause or idea. YouTube, Pinterest and Instagram are popular sites for non-profit, public and private sector organizations. This subject will cover: concept development; scripting; tagging, embedding and streaming tools; video, image and meme virality; video blogging; and use of testimonials. 

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