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  • Business Administration - Financial Planning

    Business Administration - Financial Planning

(Optional Co-op)

Program Code:BAF
Duration:6 Semesters (3 Years)
Start Dates:Summer, Fall, Winter,
Start dates are subject to change
Credential Awarded:Ontario College Advanced Diploma

Program Description

Seneca's Business Administration – Financial Planning program puts you in demand with the financial planning expertise employers seek. Many Faculty of Business programs have a substantially common first–year curriculum. This curriculum provides a solid foundation in business and develops skills necessary for a successful career. As a student of BAF, you’ll have the flexibility to transfer most earned credits to another program.

Students at the Markham Campus will be able to complete three semesters of study then transfer to the Newnham Campus for semesters 4 to 6.

Program Learning Outcomes:

This Seneca College program meets the system-wide standards as set by the Ministry of Training, Colleges and Universities.

The graduate has reliably demonstrated the ability to:

  • Evaluate the impact of global issues on an organization’s business opportunities by using an environmental scan.
  • Apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  • Assess and use current concepts/systems and technologies to support an organization’s business initiatives.
  • Conduct and present research to support business decision making.
  • Plan, implement and evaluate projects by applying project management principles.
  • Perform work in compliance with relevant statutes, regulations and business practices.
  • Apply human resource practices to support management objectives and the organization’s goals.
  • Use accounting and financial principles to support the management and operations of an organization.
  • Assess marketing and sales concepts and strategies and apply them to the needs of an organization.
  • Outline principles of supply chain management and operations management and assess their impact on the operations of an organization.
  • Participate in the development of a business plan.
  • Develop strategies for ongoing personal and professional development to enhance work performance in the business field.
  • Outline strategies used to manage risks in an organization’s business activities.

Essential Employability Skills:

Graduates of this program are also expected to demonstrate the essential employability skills learning outcomes as outlined on the Ministry of Training, College and Universities website.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
    • Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics: (U) or (M)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s), or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.


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Your Career

Toronto is the financial capital of Canada. The Toronto Financial Services Alliance (TFSA) reports that over 223,000 people work in Toronto region’s financial services sector, making it the third largest concentration of financial services employment in North America, after New York and Chicago. Over 75% of those employed hold post–secondary credentials and represent a third of Canada’s financial sector employment. In the last decade the industry had added more than 62,000 employees in the Toronto region (Source: TFSA).

The financial services industry has a long history of attracting energetic and ambitious people who are looking for the best career opportunities. The industry is noted for its broad range of career paths, commitment to employee development and compensation structures difficult to find in other sectors of the economy.

The BAF program prepares you for careers in financial planning and wealth management. You’ll learn key areas of personal financial planning that include: personal taxation, estate planning, retirement planning, insurance, investment strategies and risk management. Upon graduation, you’ll be ready to launch your career within the financial services sector with employers such as banks, trusts, insurance companies, brokerage and financial planning firms. During the program you’ll have the opportunity to write the Canadian Investment Fund Course (CIFC)® exam to be eligible for mutual fund licensing as well as the Canadian Securities Course (CSC)® exams to be eligible for a securities license. In addition, as a graduate of BAF, you’ll be qualified to challenge the Certified Financial Planner (CFP)® Professional Competence Examination 1 (PCE1).

Choose the co–op option in this program and you’ll have the opportunity to secure a paid work–term between the fifth and sixth semesters. Co–op allows you to combine classroom learning and real–world experience. It’s important to note that you’ll have a shared responsibility for securing employment opportunities and must meet co–op entrance requirements in order to be considered (see Student Advisor or Co–op Co–ordinator for details).

Financial Planning students enrol in both Canadian Investment Funds Course (CIFC)® and Canadian Securities Course (CSC)® at an additional cost.

Co-operative Education Option

The co–operative education component provides you with a paid work–term between academic semesters. Job–related employment enables you to combine classroom skills and on–the–job training, experience that is highly valued by students and employers alike. Please note that you’ll have a shared responsibility for securing employment opportunities.

Co-op Model
  Sept-Dec Jan-Apr May-Aug
Year 3 Semester 5 Work Term Semester 6


Non Co-op Model
  Sept-Dec Jan-Apr
Year 3 Semester 5 Semester 6

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):


University/CollegeDegrees Available
Ryerson University• Bachelor of Commerce, Business Management – Direct Entry
• Bachelor of Commerce, Business Technology Management – Degree Completion
Seneca College• Bachelor of Commerce, Human Resources Strategy and Technology
• Bachelor of Commerce, Business Management
• Bachelor of Commerce, International Business Management
• Bachelor of Commerce, International Accounting and Finance
• Bachelor of Commerce, Financial Services Management
Tyndale University College• Bachelor of Arts (Business Administration, Business Administration – International Development or Business Administration – Co-op)
York University• Bachelor of Administrative Studies (BAS)


University/CollegeDegrees Available
Algoma University• Bachelor of Business Administration
• Bachelor of Business Administration (Brampton)
Carleton University• Any Relevant Major
Lakehead University• Bachelor of Administration (3 year) or Honours Bachelor of Commerce (4 year)
Laurentian University• Honours Bachelor of Commerce
Nipissing University• Bachelor of Business Administration, Bachelor of Commerce
University of Ottawa• Bachelor of Commerce
Wilfrid Laurier University - Brantford Campus• Honours Bachelor of Arts
• Honours Bachelor of Business Technology Management
University of Windsor• Bachelor of Commerce – Honours Business Administration


University/CollegeDegrees Available
Athabasca University• Bachelor of Professional Arts - Governance, Law and Management
• Bachelor of Management or Bachelor of Commerce
• Bachelor of Human Resources and Labour Relations
Okanagan College• Bachelor of Business Administration
Royal Roads University• Bachelor of Commerce in Entrepreneurial Management or Bachelor of Business Administration in Sustainability and International Business


University/CollegeDegrees Available
University at Buffalo• Bachelor of Science in Business Administration
D'Youville College• BSc - Accounting or Management
Davenport University• BBA – Finance with a Financial Planning Specialty
Northwood University• Bachelor of Business Administration (BBA), with majors in Marketing, Management or Accounting
Robert Morris University• Bachelor of Arts or Bachelor of Science (BSBA)


University/CollegeDegrees Available
Birmingham City University• BA (Hons) Business Administration (Top-up)
• BA (Hons) International Finance (Top-up)

CGA Ontario Learning Centre

Grow your accounting and finance skill set in a space dedicated to supporting and engaging Seneca students, whether at the introductory or advanced levels of their accounting studies. Academic support is offered in partnership with the Certified General Accountants of Ontario. Located in the Newnham Campus Learning Centre.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant semester.


Semester 1 Course Name Hrs/Wk
BUS106 Business - Its Nature and Environment 3
EAC150 College English 3
MRK108 Introduction to Marketing 3
QNM106 Mathematics of Finance 4
SSC100 Success Strategies for College 2
Semester 2 Course Name Hrs/Wk
ACC106 Accounting I 3
MGS350 Management Studies: Canadian Business Law 3
MRK213 Foundations of Strategic Marketing and Planning 4
SMS202 Microcomputer Business Applications II 3
XXXXXX General Education Option 3
Semester 3 Course Name Hrs/Wk
ACC212 Financial Analysis 3
EAC394 Effective Business Writing 3
HRA701 Introduction to Human Resources Management 3
OPM400 Production & Operations Management - Manufacturing & Services 4
XXXXXX General Education Option 3
Semester 4 Course Name Hrs/Wk
BUS206 Business Management


BUS400 Business Economics 3
FIS403 Financial Management 4
OBR250 Organizational Behaviour 3
RFC121 Introduction to Financial Planning and Economics 4
Semester 5 Course Name Hrs/Wk
RFC122 Taxation for Financial Planners 3
RFC124 Risk Management and Insurance in Financial Planning 3
RFC125 Understanding Investments and Investment Strategy 4
RFC126 Canadian Investment Funds 2
RFC127 Call Centre Operations 2
RFC223 Ethics and Marketing of Financial Products 3
CPP100 Co-op Professional Theory (non co-op option, will take CAP 500) 1
CWT100 Co-op Work Term (co-op option only)
Semester 6 Course Name Hrs/Wk
QNM222 Business Statistics 4
RFC221 Retirement Planning and Benefits 3
RFC222 Estate Planning 3
RFC225 Investment Strategies and Tactics 4
RFC230 Financial Planning Management 3
XXXXXX General Education Option 3
CPP200 Co-op Professional Practice (co-op option only) 1

Note: Students in the Financial Planning diploma program must complete the following to enter semester 5:

  • all required courses from semesters 1 to 4 with a G.P.A. of 2.7 or higher
  • obtain minimum grade of C in FIS403 and EAC394 and minimum grade of B in RFC121
  • students must enter semester 5 with a G.P.A. of 3.0 or higher to be eligible for co–op

Contact Us

Admissions Advisors:
Domestic Admissions Advisor: Margaret Lim
Telephone: (416) 491-5050 Ext. 22806
International Admissions Advisor: Susan Gao
Telephone: (416) 491-5050 Ext. 22365
Registration & Records Advisor:
Registration & Records Advisor: June Allison
Telephone: (416) 491-5050 Ext. 22471
Program Contacts:
Student Advisor: Lisa Ballantyne
Telephone: (416) 491-5050 Ext. 26216
Program Coordinator: Peter Wan
Telephone: (416) 491-5050 Ext. 26762
Co-op Coordinator: Nancy Rodrigues
Telephone: (416) 491-5050 Ext. 26416
Program Chair: Karen Murkar
Telephone: (416) 491-5050 Ext. 22337
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