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  • Creative Advertising

    Creative Advertising

Program Code:CAB
Duration:4 Semesters (2 Years)
Start Dates:Fall, Winter,
Start dates are subject to change
Credential Awarded:Ontario College Diploma

Program Description

As a Creative Advertising student, you are exposed to the different aspects of Advertising Communications from Strategic Planning, Concept Development, Digital and Social Media Content Development/Management, Copywriting, Art Direction, Account Management, Applied Research, Public Relations, and that’s only the basics.

Each semester offers a “building block” process with fundamentals and “real life” experiences delivered with advertising agency partners to nurture and inspire the student to a successful career in Advertising and related industries.

Throughout each  you develop and present a few full–fledged ad campaigns, from “live” briefs to “real clients”, all with the goal of developing your personal skills portfolio required for entry into the industry.

In the first year, you understand the foundations of advertising communications processes. You begin to learn the fundamentals of traditional media and digital content, the who’s who, who’s doing what and who you want to work with after graduation. You are introduced to the cr?me de la cr?me of the industry and are thoroughly infected by the advertising bug.

The program's second year helps you get your wings. Literally. The content of courses becomes highly specialized for career development and goals. From Portfolio development, personal branding, digital and mobile planning, business and creative streaming, to an industry internship. In addition, the program offers an opportunity to travel to New York for Advertising Week. You become part of the advertising industry with agency tours, meet with the industry leaders, and begin the challenge of marketing yourself.

There’s no looking back. You study, learn, apply, intern, and you graduate. As a Creative Advertising graduate you can join advertising agencies, digital and social media agency, corporate advertising departments and related marketing and communications related fields. You take your pick.

This program is a perfect fit if you are a creative thinker, strong–willed and extremely dedicated with a deep imagination, superior writing and interpersonal skills and a deep passion for learning.

Admission Requirements

Program Eligibility:

  • Ontario Secondary School Diploma (OSSD) or equivalent with:
    • Grade 12 English: ENG4(C) or ENG4(U)
  • OR Mature Student Status (age 19 or older) with the above prerequisite course(s), their equivalent(s), or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading).

Applicant Selection:

  • As this is an oversubscribed program, applicants will be required to attend an orientation session and complete a mandatory $55 pre-admissions screening test. Please click here for a practice test. Applicants will also be required to complete program–related assignments and personal profiles. A pamphlet with your testing information is available here.


  • Although not required for admission, the following are considered assets:
    • Credits in Grade 12 Mathematics;
    • Keyboarding skills;
    • Any art and/or computer graphics credits.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.


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Your Career

From the early days of the “Golden Age” of advertising created on Madison Avenue to today's global “Digital Revolution”, this two– year diploma program was created with the primary purpose of developing professional advertising communication skills required for a successful career in an ever changing and growing industry.

Upon graduation you may find yourself working as an advertising copywriter, social media curator, digital content or community manager, account executive, strategic planner, media buyer or planner, marketing communications co–ordinator within advertising, marketing, promotion or public relations agencies.

Joint Program with York University

Program Code: CABY

Seneca College and York University offer a joint program which allows students to earn a Seneca diploma in Creative Advertising and a York University Bachelor of Arts Degree. This program is for students who have completed two years of a B.A. program, or three years of an honours B.A. program at York University. Information on the joint program may be obtained from the Advising Centre, Faculty of Arts, York University, or from the Admissions Office, Seneca College.

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Affiliations and Associations

  • Advertising and Design Club of Canada
  • Advertising Educators Association of Canada
  • Art Director Club (New York)
  • One Club (New York)

General Education

One of the general education courses must be a literature course (from any category) for which EAC150 is a pre-requisite.

Important Academic Dates

Please take a few moments to view Important Academic Dates for your relevant term.


Semester 1 Course Name Hrs/Wk
CAB001 Advertising Insights 2
CAB115 Introduction to Advertising Design and Layout 3
CAB137 Effective Communication and Presentation 3
CAB162 Introduction to Copywriting 3
CAB180 Advertising Principles and Practices 2
CAB190 Introduction: Integrated Marketing and Communication 3
EAC150 College English 3
PSY204 Perception and Communication 3
Semester 2 Course Name Hrs/Wk
CAB200 Desktop Publishing I 3
CAB214 Advertising Campaign Concept Development 4
CAB240 Advertising Media Planning 3
CAB270 Integrated Marketing Communications II 2
CAB282 Copywriting for Broadcast Media 3
CAB290 Introduction to Advertising Research 3
EAC394 Effective Business Writing 3
XXXXXX General Education Option 3
Semester 3 Course Name Hrs/Wk
CAB003 Your Career Stream 4
CAB300 Desktop Publishing II 3
CAB312 Interactive and Integrated Media I 3
CAB315 * Advertising Concept Development II 3
CAB328 Advertising Campaign Planning 3
CAB342 * Advanced Copywriting Skills 3
CAB352 Copywriting for Direct Response Advertising 2
CAB390 ** Applied Advertising Campaign Research 3
CAB399 ** Public Relations the Profession and Practice 3
XXXXXX General Education Option 3

* Students selects CAB315 and CAB342 for Creative Career stream.
** Students selects CAB390 and CAB399 for Business Career stream.


Semester 4 Course Name Hrs/Wk
CAB400 Desktop for Portfolio Development 3
CAB414 Interactive and Integrated Media II 3
CAB425 Visual Communication II 3
CAB444 Advertising: Concept Development and Strategic Executions 3
CAB450 Your Career Launch 2
CAB482 Creative Development - Direct Response 2
FPL408 Field Placement/Independent Project
XXXXXX General Education Option 3


Semester 4 Course Name Hrs/Wk
CAB425 Visual Communication II 3
CAB450 Your Career Launch 2
CAB460 Advanced Media Planning 3
CAB462 Public Relations and Event Planning 3
CAB470 Account Management 3
CAB472 Business Management - Direct Response 2
FPL408 Field Placement/Independent Project
XXXXXX General Education Option 3

Streaming course to enrolment (students are required to make "stream" selection by week 8 of the third semester.

Program streaming and structure are subject to change. Please contact program co–ordinator for more information.

Contact Us

For more information, please visit:
Admissions Advisors:
Domestic Admissions Advisor: Telephone: (416) 491-5050 Ext. 22840
International Admissions Advisor: Julie Leong
Telephone: (416) 491-5050 Ext. 22380
Registration & Records Advisor:
  Marc Combetto
Telephone: (416) 491-5050 Ext. 77435
Program Contacts:
Student Advisor: Lisa Atkins
Telephone: (416) 491-5050 Ext. 77549
Program Coordinator: Anthony Kalamut
Telephone: (416) 491-5050 Ext. 77219
Program Acting Chair: Margaret Osborne
Telephone: (416) 491-5050 Ext. 77453
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Creative Advertising

Professor/Program Co-ordinator Anthony Kalamut talks about Seneca's Creative Advertising program and how it prepares students for their careers. Video

Seneca – Toronto, Canada Edit Page