Creative Advertising

Program Description

As a Creative Advertising student, you are exposed to the different aspects of Advertising Communications from Strategic Planning, Concept Development, Digital and Social Media Content Development/Management, Copywriting, Art Direction, Account Management, Applied Research, Public Relations, and that’s only the basics.

Each semester offers a “building block” process with fundamentals and “real life” experiences delivered with advertising agency partners to nurture and inspire the student to a successful career in Advertising and related industries.

Throughout each semester you develop and present a few full–fledged ad campaigns, from “live” briefs to “real clients”, all with the goal of developing your personal skills portfolio required for entry into the industry.

In the first year, you understand the foundations of advertising communications processes. You begin to learn the fundamentals of traditional media and digital content, the who’s who, who’s doing what and who you want to work with after graduation. You are introduced to the crème de la crème of the industry and are thoroughly infected by the advertising bug.

The program's second year helps you get your wings. Literally. The content of subjects becomes highly specialized for career development and goals. From Portfolio development, personal branding, digital and mobile planning, business and creative streaming, to an industry internship. In addition, the program offers an opportunity to travel to New York for Advertising Week. You become part of the advertising industry with agency tours, meet with the industry leaders, and begin the challenge of marketing yourself.

There’s no looking back. You study, learn, apply, intern, and you graduate. As a Creative Advertising graduate you can join advertising agencies, digital and social media agency, corporate advertising departments and related marketing and communications related fields. You take your pick.

This program is a perfect fit if you are a creative thinker, strong–willed and extremely dedicated with a deep imagination, superior writing and interpersonal skills and a deep passion for learning.

Admission Requirements

Program Eligibility:

• Ontario Secondary School Diploma with a majority of senior credits at the College Preparation (C), University Preparation (U) or University/College Preparation (M) level or Mature Student Status (age 19 or older)
• Grade 12 English: ENG4(C) or ENG4(U)

Applicant Selection:

• In the event of oversubscription, the applicant selection may be a two–step process. In Step 1, academic achievement (i.e. grades in pre–requisite subjects and/or scores in English and Reading Achievement Tests) and demonstration of written communication skills via academic achievement or written test may be used to select applicants who are eligible for Step 2. The second step will require attendance at an orientation and the completion of program–related assignments and personal profiles. Applicants who are unsuccessful in Step 1 will be notified by mail and will not be included in Step 2 of the selection process.

Note: Although not required for admission, credits in Grade 12 Mathematics, keyboarding skills, and any art and/or computer graphics credits are suggested.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.

Fees

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Your Career

From the early days of the “Golden Age” of advertising created on Madison Avenue to today's global “Digital Revolution”, this two– year diploma program was created with the primary purpose of developing professional advertising communication skills required for a successful career in an ever changing and growing industry.

Upon graduation you may find yourself working as an advertising copywriter, social media curator, digital content or community manager, account executive, strategic planner, media buyer or planner, marketing communications co–ordinator within advertising, marketing, promotion or public relations agencies.

Joint Program with York University

Program Code: CABY

Seneca College and York University offer a joint program which allows students to earn a Seneca diploma in Creative Advertising and a York University Bachelor of Arts Degree. This program is for students who have completed two years of a B.A. program, or three years of an honours B.A. program at York University. Information on the joint program may be obtained from the Advising Centre, Faculty of Arts, York University, or from the Admissions Office, Seneca College.

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Toronto

Ontario

Canada

International

Affiliations and Associations

• Advertising and Design Club of Canada
• Advertising Educators Association of Canada
• Art Director Club (New York)
• One Club (New York)

General Education

One of the general education subjects must be a literature subject (from any category) for which EAC150 is a pre-requisite.

Curriculum

* Students selects CAB315 and CAB342 for Creative Career stream.
** Students selects CAB390 and CAB399 for Business Career stream.

Streaming subject to enrolment (students are required to make "stream" selection by week 8 of the third semester.

Program streaming and structure are subject to change. Please contact program co–ordinator for more information.

Contact Us

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• Canadian Students
• International Students