|Duration:||4 Semesters (2 Years)|
|Start Dates:||Fall, |
Start dates are subject to change
|Credential Awarded:||Ontario College Diploma|
As a student of Fashion Business, you’ll be prepared to enter the fashion industry, one of the most exciting areas of business in Canada today. Course work will be delivered in a mixed mode of lab–based activities as well as theory– based formats that include guest lecturers from the industry. You’ll learn to manage an apparel store on campus by applying knowledge gained in many courses across the curriculum. Your studies will be complemented by Work Study opportunities in fashion store operations and at fashion events such as Toronto Fashion Week.
Program Learning Outcomes:
This Seneca College program meets the system-wide standards as set by the Ministry of Training, Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the ability to:
- Describe the basic functions of retail store operation, including store location, layout, and shopping centre analysis, marketing segmentation, and merchandising mix.
- Describe the evolution of fashion in the current market place including contemporary designers and retailers in the fashion industry using vocabulary and terminology associated with fashion retailing.
- Present effective design projects and activities related to promotion.
- Compare and contrast the sociological and psychological factors which influence the shape of fashion historically, and the relationship of current fashion trends to current society.
- Compose business communication in standard English which communicates effectively with a particular audience for a specific purpose, demonstrate the ability to read and comprehend written English in the business environment.
- Utilize a retail bookkeeping system including calculation of invoice discounts, determination of markup, inventory, stock control and turnover, and the retail method of inventory.
- Apply the theories of sales management and promotion including motivation, evaluation, and the psychology of salesmanship to the operation of a fashion merchandising operation.
- Use word processing and electronic spreadsheet program on microcomputers with business applications software.
- Complete all work in accordance with relevant business practices, including legal and accounting procedures, credits, insurance, and governmental laws relating to retailers.
- Identify the components of apparel and household fabrics and their performance in use; be able to identify fibre and yarn types and fabric construction.
- Describe human relations and personnel including basic theories of motivation, communication, leadership and problem solving, and techniques of interviewing.
- Discuss the construction of fashion merchandise and the relationship of design, workmanship and price range to consumer satisfaction.
- Apply the principles of retail advertising to point of purchase, national media, copywriting, layout, and other production techniques.
- Analyze e-commerce web site(s) involved in the daily operation of retail businesses.
Essential Employability Skills:
Graduates of this program are also expected to demonstrate the essential employability skills learning outcomes as outlined on the Ministry of Training, College and Universities website.
- Ontario Secondary School Diploma with a majority of senior credits at the College Preparation (C), University Preparation (U) or University/College Preparation (M) level or Mature Student Status (age 19 or older)
- Grade 12 English: ENG4(C) or ENG4(U)
- Grade 12 Mathematics (C) or (U) or Grade 11 Mathematics (U) or (M)
- Or appropriate Academic and Career Entrance (ACE) Certificate program credits (see Academic Upgrading)
- In the event of oversubscription, a skills test and questionnaire may be completed by all applicants, normally during a College orientation session. The results of the test, in combination with academic achievement (i.e. grades in pre–requisite courses or their equivalents), will provide the basis upon which selection of applicants is determined.
- Although not required for admission, business, computer and fashion studies, would be an asset. Work experience in the field is also beneficial.
The Importance of Learning Skills:
Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.
Toronto is one of the largest fashion centres in Canada, thus providing many exciting and rewarding careers in the fashion industry such as buying, merchandise allocation, wholesale sales, merchandising, and store operations management.
Affiliations and Associations
- Apparel Affinity Group
- Costume Society of Ontario
- Fashion Group International
- Retail Council of Canada
- Textile Society of Canada
One of the general education courses must be a literature course (from any category) for which EAC150 is a pre-requisite.
Diploma to Degree... and Beyond
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):
|Ryerson University||• Bachelor of Commerce, Retail Management|
|Wilfrid Laurier University - Brantford Campus||• Honours Bachelor of Arts|
|Davenport University||• BBA - Management or BBA /MBA Strategic Management|
|Semester 1||Course Name||Hrs/Wk|
|FBF100||Business of Fashion||3|
|FPF150||Psychology of Fashion||3|
|ICA001||Introduction to Computers and Applications||2|
|RBC152||Business Communications I||2|
|Semester 2||Course Name||Hrs/Wk|
|FSH200||Evolution of Fashion||3|
|RBC261||Business Communications II||2|
|RCS255||Exceptional Customer Service||3|
|RVS351||Visual Merchandising and Space Planning||3|
|XXXXXX||General Education Option||3|
|Semester 3||Course Name||Hrs/Wk|
|AMA411||Applied Marketing I||4|
|FTX252||Fabric Fundamentals I||3|
|ROM300||Organizational Management I||3|
|RSO354 *||Retail Store Operations||4|
|XXXXXX||General Education Option||3|
|Semester 4||Course Name||Hrs/Wk|
|FPD451||Product Development I||3|
|FTX352||Fabric Fundamentals II||4|
|RMC561||Fashion Marketing Communications||3|
|ROM400||Organizational Management II||3|
|XXXXXX||General Education Option||3|
* Offered in semesters 3 and 4.
** Field Placement (FPL 400) Students are required to work a total of 150 hours in the field in order to gain exposure to key functions in the fashion industry. They may begin accumulating these hours once semester one has been completed.
|For more information, please visit our website at: www.senecacollege.ca/fashion.|
|Domestic Admissions Advisor:||Maureen Massicot
Telephone: (416) 491-5050 Ext. 22014
|International Admissions Advisor:||Kevin Gumbs
Telephone: (416) 491-5050 Ext. 22489
|Registration & Records Advisor:|
Telephone: (416) 491-5050 Ext. 22465
|Program Coordinator:||Judy Cameron
Telephone: (416) 491-5050 Ext. 22172
|Program Chair:||Gitte Hansen
Telephone: (416) 491-5050 Ext. 22160
Seneca graduate Jennie talks about her program and working in Seneca's on-campus fashion boutique. Video
Seneca's Fashion Resource Centre is a collection of more than 10,000 garments and fashion accessories from the mid-1800s and is used as teaching aids for student in Seneca's fashion programs. Video
"I set a goal for myself to have a full–time career in the industry within five months of graduating from Seneca and with the tools I gained and assistance from my professors, I was offered the job I wanted within 1 month of graduation. This program opens up a realm of possibilities and opportunities for career choices and I would recommend this program to anyone who wants to work in the fashion/ retail business field."
Buying Office, Target Canada
"The FAB program creates a supportive environment and teaches a curriculum that truly stands above other post–secondary institutions. Courses such as Retail Store Operations, Fabric Fundamentals & Product Development provide grads with hands–on experience and skills that are relevant and extremely useful in the Fashion industry. Now working in the industry, my faculty have become my peers who continue to share their knowledge and support my career."
Product Development Manager, Harman Inc.