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Fashion Business Management
| Program Code: | FBM |
| Campus: | Newnham |
| Duration: | 6 Semesters (3 Years) |
| Start Dates: | Fall, Start dates are subject to change |
| Credential Awarded: | Ontario College Advanced Diploma |
Program Description
Seneca’s Fashion Business Management program prepares you for the increasingly competitive, global and innovative fashion and retail industries. You’ll gain a strong foundation in business and fashion studies in the first four semesters, and then you’ll delve into specialized areas such as fashion product development (including ethical sourcing and the applications of creative software) and marketing communications (including social media and fashion show production). In the Field Capstone project, you’ll apply your marketing and product development skills to help a fashion industry "client" find new ways to do business. FBM Work Study exposes you to a head office environment and what executives do at this level in our industry.
Admission Requirements
Program Eligibility:
- Ontario Secondary School Diploma with a majority of senior credits at the College Preparation (C), University Preparation (U) or University/College Preparation (M) level or Mature Student Status (age 19 or older)
- Grade 12 English: ENG4(C) or ENG4(U)
- Grade 12 Mathematics (C) or (U) or Grade 11 Mathematics (U) or (M)
Applicant Selection:
- In the event of oversubscription, a skills test and questionnaire may be completed by all applicants, normally during a College orientation session. The results of the test, in combination with academic achievement (i.e. grades in pre–requisite subjects or their equivalents), will provide the basis upon which selection of applicants is determined.
Desirable:
- Although not required for admission, business, computer and fashion studies, would be an asset. Work experience in the field is also beneficial.
The Importance of Learning Skills:
Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.
Fees
Your Career
As a graduate of the FBM program, you’ll have the technical and transferable skills you need to pursue the widest range of career opportunities in the fashion business industry today. These include product development, buying, merchandise planning and allocation, category management, merchandising for manufacturing, sourcing, importing, logistics, wholesale sales management, and marketing communications.
Pathway From 2-Year Diploma at Seneca and Other Ontario Colleges
With your existing diploma in Fashion Business, or directly related fashion discipline and experience, you may qualify to fast track your studies and be given direct entry into the third year of the Fashion Business Management program.
Affiliations and Associations
- Apparel Affinity Group
- Costume Society of Ontario
- Fashion Group International
- Retail Council of Canada
- Textile Society of Canada
General Education
One of the general education subjects must be a literature subject (from any category) for which EAC150 is a pre-requisite.
Diploma to Degree... and Beyond
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):
Toronto
| University/College | Degrees Available |
|---|---|
| Ryerson University | • Bachelor of Commerce, Retail Management |
Ontario
| University/College | Degrees Available |
|---|---|
| Laurier Brantford | • Honours Bachelor of Arts |
Curriculum
| Semester 1 | Subject Name | Hrs/Wk |
|---|---|---|
| EAC150 | College English | 3 |
| FBF100 | Business of Fashion | 3 |
| FPF150 | Psychology of Fashion | 3 |
| ICA001 | Introduction to Computers and Applications | 2 |
| RBC152 | Business Communications I | 2 |
| RRM153 | Retail Marketing | 4 |
| Semester 2 | Subject Name | Hrs/Wk |
| FSH200 | Evolution of Fashion | 3 |
| RBC261 | Business Communications II | 2 |
| RCS255 | Exceptional Customer Service | 3 |
| REM253 | Retail Mathematics | 4 |
| RVS351 | Visual Merchandising and Space Planning | 3 |
| XXXXXX | General Education Option | 3 |
| WST400 | Work Study * | |
| Semester 3 | Subject Name | Hrs/Wk |
| AMA411 | Applied Marketing I | 4 |
| FTX252 | Fabric Fundamentals I | 3 |
| RFB353 | Fashion Buying | 4 |
| ROM300 | Organizational Management I | 3 |
| RSO354 ** | Retail Store Operations | 4 |
| XXXXXX | General Education Option | 3 |
| WST400 | Work Study * | |
| Semester 4 | Subject Name | Hrs/Wk |
| FCA454 | Design Applications/Introduction | 3 |
| FPD451 | Product Development I | 3 |
| FTX352 | Fabric Fundamentals II | 4 |
| RMC561 | Fashion Marketing Communications | 3 |
| ROM400 | Organizational Management II | 3 |
| XXXXXX | General Education Option | 3 |
| WST400 | Work Study * | |
| Semester 5 | Subject Name | Hrs/Wk |
| AMA501 | Applied Marketing II | 4 |
| FCA554 | Design Applications for Product Development | 3 |
| FCA656 | Virtual Fashion Retailing | 3 |
| FIN500 | Forecasting and Innovation | 3 |
| FLD500 | Field Project | 1 |
| FME452 | Merchandise Evaluation | 4 |
| Semester 6 | Subject Name | Hrs/Wk |
| FEP601 | Fashion Event Productions | 3 |
| FLD600 | Field Project | 1 |
| FPD660 | Advanced Product Development | 5 |
| RIR555 | International Fashion Retailing | 4 |
| RLO565 | Global Logistics Management | 3 |
| WST651 | Work Study *** | |
* Work Study 400 Students are required to work 150 hours in the field in order to gain exposure to key functions in the fashion retail industry. They may begin accumulating these hours once semester one has been completed. Students will complete semester six followed by two weeks in the fashion apparel field in order to graduate.
** Offered in semesters three or four
*** Work Study 651 - 60 hours
Contact Us
| For more information, please visit our website at: www.senecacollege.ca/fashion. | |
| Program Coordinator: | Judy Cameron Telephone: (416) 491-5050 Ext. 22172 Email: Judy.Cameron@senecacollege.ca |
| Program Chair: | Gitte Hansen Telephone: (416) 491-5050 Ext. 22160 Email: Gitte.Hansen@senecacollege.ca |
| Admissions Advisors: | |
| Domestic Admissions Advisor: | Maureen Massicot Telephone: (416) 491-5050 Ext. 22014 Email: Maureen.Massicot@senecacollege.ca |
| International Admissions Advisor: | Aakashni Ram Telephone: (416) 491-5050 Ext. 22085 Email: Aakashni.Ram@senecacollege.ca |
| Registration & Records Advisor: | Andrea Matteis Telephone: (416) 491-5050 Ext. 22465 Email: Andrea.Matteis@senecacollege.ca |
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Testimonial
"My job is to bring an apparel collection to market by developing the catalogue, doing competition analysis and trend research and preparing mood boards for presentations. My third year helped me to do these tasks successfully. Learning Adobe Illustrator and Photoshop was amazing as it gave me the ability to be more creative and bring my ideas to the table. I am using my product development knowledge when I work with our technical development department."
Alia Shah
2011 Graduate
Merchandiser, Ash City
Video
Seneca graduate Jennie talks about her program and working in Seneca's on-campus fashion boutique. Video
Seneca's Fashion Resource Centre is a collection of more than 10,000 garments and fashion accessories dating from the mid-1800s to present day. Everything in the collection, from the Victorian corsets to the designer originals, is used as teaching aids for student in Seneca's fashion programs. Video



