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International Business
| Program Code: | IBU |
| Campus: | Newnham |
| Duration: | 4 Semesters (2 Years) |
| Start Dates: | Summer, Fall, Winter, Start dates are subject to change |
| Credential Awarded: | Ontario College Diploma |
Program Description
This two–year program concentrates on the complexities of the movement of goods and services across the globe. You will receive hands–on training in international selling and marketing, international trade documentation and transportation selection. In addition, you will research and complete a comprehensive export marketing plan. This program incorporates state–of–the–art computer technology and interactive teaching methods, including case analyses, to maximize your learning. You’ll study alongside students from across the globe – making the classroom experience rich and diverse. You will also have the opportunity to learn from award–winning faculty with extensive expertise in international business and to interact with industry professionals – to maximize your learning experience.
As a student in this program, you will also have the opportunity to travel internationally and network in international arenas.
Program Learning Outcomes:
This Seneca College program meets the system-wide standards as set by the Ministry of Training, Colleges and Universities.
As a graduate, you will be prepared to reliably demonstrate the ability to:
- Take into account the impact of various economic, legal, cultural, geographical, and political systems on international business.
- Apply computer skills and knowledge to support the international business functions.
- Assist in the importing and exporting functions of a business.
- Conduct business in compliance with relevant national and international law, legislation, policies, and regulations.
- Conduct business with diverse populations using culturally appropriate methods.
- Collect, process, and interpret data used to support international business.
- Develop personal and professional strategies to improve job performance, work relationships, and stress management.
- Contribute to the planning, directing, and evaluating of individual and team projects.
- Apply financial knowledge and skills to the operation of an international business.
- Take into account the business advantages of being multilingual.
- Apply teamwork knowledge and skills when working with coworkers, supervisors, and others.
- Apply knowledge of quality control and assurance programs to sourcing and supplying.
- Apply the principles of business ethics and international corporate responsibility.
- Develop strategies to prepare for the contingencies associated with personal international travel.
- Participate in the development of an international marketing plan which includes marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.
Essential Employability Skills:
Graduates of this program are also expected to demonstrate the essential employability skills learning outcomes as outlined on the Ministry of Training, College and Universities website.
Admission Requirements
Program Eligibility:
- Ontario Secondary School Diploma with a majority of senior credits at the College Preparation (C), University Preparation (U) or University/College Preparation (M) level or Mature Student Status (age 19 or older)
- Grade 12 English: ENG4(C) or ENG4(U)
- Grade 12 Mathematics: (C) or (U) or Grade 11 Mathematics (U) or (M)
Applicant Selection:
- Applicant grades in pre–requisite subjects (or their equivalents) may be used as a basis for the selection of candidates.
Eligibility for 3rd Year:
- Students completing the International Business (IBU) program with a minimum G.P.A. of 2.8 may transfer to the International Business Administration (INB) program. Eligibility for transfer to BComm.
Degree:
- Students completing the International Business (IBU) program with a minimum G.P.A. of 3.0 are eligible to transfer to the International Business Management – BComm. Degree (BMI) program.
The Importance of Learning Skills:
Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well–organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills. Seminars, workshops and tutoring are available at Seneca's Learning Centres.
Fees
Your Career
Today's global economy offers a wide array of employment opportunities in the dynamic world of international business. With the Canadian economy increasingly dependent on international trade and with imports and exports accounting for a growing portion of Canadian GDP, Canadian businesses are looking for expertise in international business and the complexities that it presents. As a graduate of this program, you will be prepared to meet this demand, and for an exciting career in international trade, logistics and marketing.
Turn Your Diploma Into A Degree
If you have completed three or more semesters of a business diploma program, you may be given advanced credit for your program, within the maximum credits allowed. This block transfer may allow you to turn your diploma into a degree, helping to build your credentials for a successful future.
Pathways To A Degree In International Business
If you have completed four or more semesters of a Business or International Business diploma program, you may be given advanced credit for your program, within the maximum credits allowed. This block transfer may allow you to turn your diploma into a degree, helping to build your credentials for a successful future. Please contact the Admissions Advisor or Program Co–ordinator for more information.

Diploma to Degree... and Beyond
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):
Toronto
| University/College | Degrees Available |
|---|---|
| Seneca College | • Bachelor of Commerce, International Accounting and Finance • Bachelor of Commerce, Financial Services Management • Bachelor of Commerce, Human Resources Strategy and Technology • Bachelor of Commerce, Business Management • Bachelor of Commerce, International Business Management |
| Tyndale University College | • Bachelor of Arts, Business Administration or Business Administration – International Development |
| York University | • Bachelor of Administrative Studies (BAS) |
Ontario
| University/College | Degrees Available |
|---|---|
| Laurier Brantford | • Honours Bachelor of Arts |
| University of Ottawa | • Bachelor of Commerce |
Canada
| University/College | Degrees Available |
|---|---|
| Athabasca University | • Bachelor of Management or Bachelor of Commerce |
| University Canada West | • Bachelor of Commerce |
| Royal Roads University | • Bachelor of Commerce in Entrepreneurial Management |
U.S.
| University/College | Degrees Available |
|---|---|
| University at Buffalo | • Bachelor of Science in Business Administration |
| D'Youville College | • BSc/MSc – International Business |
| Davenport University | • BBA – Management, International Business or BBA /MBA – Strategic Management |
International
| University/College | Degrees Available |
|---|---|
| AUT University | • Bachelor of Business – any major dependent on courses taken at Seneca |
| Griffith University | • Bachelor of International Business |
| Queensland University of Technology | • Bachelor of Business (All majors except Accountancy) |
Curriculum
Currently under review:
| Semester 1 | Subject Name | Hrs/Wk |
|---|---|---|
| BUS106 | Business - Its Nature and Environment | 4 |
| EAC150 | College English | 3 |
| ICA001 | Introduction to Computers and Applications | 2 |
| MRK108 | Introduction to Marketing | 3 |
| QNM106 | Mathematics of Finance | 4 |
| SSC100 | Success Strategies for College | 2 |
| Semester 2 | Subject Name | Hrs/Wk |
| ACC106 | Accounting I | 4 |
| INB220 | Intercultural Behaviour and Communication | 4 |
| SIB470 | International Effective Selling | 4 |
| SMS333 | Computer Applications | 3 |
| SOC135 | Global Economic Issues | 3 |
| XXXXXX | General Education Option | 3 |
| Semester 3 | Subject Name | Hrs/Wk |
| EAC394 | Effective Business Writing | 3 |
| INB345 | International Transportation | 4 |
| INB355 | Import/Export Procedures I | 4 |
| QNM222 | Business Statistics | 4 |
| XXXXXX | General Education Option | 3 |
| Semester 4 | Subject Name | Hrs/Wk |
| CAP500 | Career Planning | 1 |
| INB365 | Transborder Procedures | 4 |
| SIB460 | Trade Research/Market Analysis | 3 |
| SIB520 | International Business Law | 4 |
| SIB650 | Export Marketing | 4 |
| XXXXXX | General Education Option | 3 |
Note: Students require a minimum G.P.A. of 1.8 to remain in the program.
Contact Us
| Student Advisors: | |
| Domestic Student Advisor: | Elaine Nethery Telephone: (416) 491-5050 Ext. 26233 Email: Elaine.Nethery@senecacollege.ca |
| International Student Advisor: | Xiaolei Wu Telephone: (416) 491-5050 Ext. 22642 Email: Xiaolei.Wu@senecacollege.ca |
| Admissions Advisors: | |
| Domestic Admissions Advisor: | TBA Telephone: (416) 491-5050 Ext. 22840 Email: admissions@senecacollege.ca |
| International Admissions Advisor: | Judy Chung Telephone: (416) 491-5050 Ext. 22380 Email: Judy.Chung@senecacollege.ca |
| Registration & Records Advisor: | Joan Chong Telephone: (416) 491-5050 Ext. 26199 Email: Joan.Chong@senecacollege.ca |
| Academic Support Advisor: | Connie Chim Telephone: (416) 491-5050 Ext. 22268 Email: Connie.Chim@senecacollege.ca |
| Academic Program Chair: | Angela Zigras Telephone: (416) 491-5050 Ext. 26501 Email: Angela.Zigras@senecacollege.ca |
| Program Coordinator: | Carol Fearon Telephone: (416) 491-5050 Ext. 26307 Email: Carol.Fearon@senecacollege.ca |

