Marketing Management

Program Description

With a degree or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca’s Marketing Management graduate certificate program. During this 28–week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or optional co–op placement that puts all your learning to work and helps you build industry connections.

Admission Requirements

Program Eligibility:

• A recognized degree from an accredited institution, OR mature student status with three to five years of related work experience.

Applicant Selection:

• In the event of over-subscription, applicants will be selected on the basis of a College orientation session. Both content and communication skills will be assessed, and these, in combination with prior academic achievement, will form the basis for selection.

Note: Individuals who have taken marketing- related courses at other institutions should choose the Brand Management Graduate Certificate.

The Importance of Learning Skills:

Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.

Fees

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Your Career

Marketing Management focuses on creating, building, communicating and delivering value to customers in innovative and creative ways. As a Seneca Marketing Management graduate you are prepared to begin a career path that leads to employment as an account executive, an assistant brand manager, customer service manager, sports and entertainment marketing specialist, marketing/sales/retail manager, media buyer, market researcher, or digital marketing manager.

Co-operative Education

During the first semester, you’ll have the opportunity to apply for admission to the co–op option. Co–op provides you with the opportunity to secure a paid work–term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real–world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co–op entrance requirements in order to be considered (see Student Advisor or Co–op Co–ordinator for details).

Professional Affiliation and Industry Associations

• American Marketing Association (AMA)
• Internet Advertising Bureau of Canada (IBA)
• The Canadian Professional Sales Association (CPSA)
• Canadian Marketing Association (CMA)
• Greater Toronto Marketing Alliance (GTMA)

Diploma to Degree... and Beyond

Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):

Canada

U.S.

International

Curriculum

Contact Us

For more information, please visit: www.senecacollege.ca/school/mediamarketing

Apply Online

• Canadian Students
• International Students