|Duration:||2 Semesters (8 Months)|
|Start Dates:||Fall, |
Start dates are subject to change
|Credential Awarded:||Ontario College Graduate Certificate|
With a degree or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca’s Marketing Management graduate certificate program. During this 28–week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or optional co–op placement that puts all your learning to work and helps you build industry connections.
- A recognized degree from an accredited institution, OR mature student status with three to five years of related work experience.
- In the event of over-subscription, applicants will be selected on the basis of a College orientation session. Both content and communication skills will be assessed, and these, in combination with prior academic achievement, will form the basis for selection.
Note: Individuals who have taken marketing- related courses at other institutions should choose the Brand Management Graduate Certificate.
The Importance of Learning Skills:
Student success in college requires well developed learning skills (such as being able to work independently, participate in a team, be well-organized, develop good work habits, and show initiative). These skills are as important as prior academic achievement. While it is expected that applicants would have developed these skills through previous education and life experiences, Seneca offers support to assist students with further development of these important skills.
Marketing Management focuses on creating, building, communicating and delivering value to customers in innovative and creative ways. As a Seneca Marketing Management graduate you are prepared to begin a career path that leads to employment as an account executive, an assistant brand manager, customer service manager, sports and entertainment marketing specialist, marketing/sales/retail manager, media buyer, market researcher, or digital marketing manager.
During the first semester, you’ll have the opportunity to apply for admission to the co–op option. Co–op provides you with the opportunity to secure a paid work–term at the end of semester two. It also allows you to benefit from a combination of classroom learning and real–world experience. Please note that you will have a shared responsibility for securing employment opportunities and must meet co–op entrance requirements in order to be considered (see Student Advisor or Co–op Co–ordinator for details).
|Co-op Model - September Start|
|Year 1||Semester 1||Semester 2||Work Term|
Professional Affiliation and Industry Associations
- American Marketing Association (AMA)
- Internet Advertising Bureau of Canada (IBA)
- The Canadian Professional Sales Association (CPSA)
- Canadian Marketing Association (CMA)
- Greater Toronto Marketing Alliance (GTMA)
Diploma to Degree... and Beyond
Through transfer agreements and institution partnerships, graduates of this Seneca College program may be eligible for credit at the following post-secondary institution(s):
|Athabasca University||• Bachelor of Professional Arts in Communication Studies |
|Davenport University||• Any relevant Bachelors or Master of Business Administration|
|Griffith University||• Master of Marketing|
|Semester 1||Subject Name||Hrs/Wk|
|CRM700||CRM - Process and Patterns I||4|
|MKM701||Applied Marketing Research||4|
|MKM704||Financial Aspects of Marketing||4|
|MKM705||Professional Marketing Presentations||3|
|Semester 2||Subject Name||Hrs/Wk|
|MKM803||Integrated Marketing Communications||4|
|MKM804||Interactive B2B Selling||4|
|MKM805||Strategic Marketing Management||3|
|MKM806||Marketing in Action||3|
|CPP100||Co-op Professional Theory (co-op option only)||2|
|CPP200||Co-op Professional Practice (co-op option only)||2|
|Co-op Work Term (co-op option only)|
For more information, please visit: www.senecacollege.ca/school/mediamarketing
|Student Advisor:||Izabela Loranty
Telephone: (416) 491-5050 Ext. 77547
|Program Coordinator:||Robert Carroll
Telephone: (416) 491-5050 Ext. 77417
|Co-op Coordinator:||Jennifer Davies
Telephone: (416) 491-5050 Ext. 77622
|Program Chair:||Marianne Marando
Telephone: (416) 491-5050 Ext. 33440
|Domestic Admissions Advisor:||Salaha Fatima
Telephone: (416) 491-5050 Ext. 22127
|International Admissions Advisor:||Gina Lombardi
Telephone: (416) 491-5050 Ext. 22405
|Registration & Records Advisor:||Marc Combetto
Telephone: (416) 491-5050 Ext. 77435