New Media and Marketing Titles

New in the Library (Print)

Title Author Call Number Location
100 ideas that changed film / David Parkinson. Parkinson, David. PN1997.8 .P375 2012
ASP.NET dynamic data unleashed / Oleg Sych. Sych, Oleg. TK5105.8885.A26 S93 2012
About Canada : media / Peter Steven. Steven, Peter. P92.C3 S74 2011
Advancing the story : broadcast journalism in a multimedia world / Debora Halpern Wenger and Deborah Potter. Wenger, Debora Halpern. PN4784.B75 A38 2012
Advertisers at work. Tuten, Tracy. HF5823 .T88 2012
Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy. Thorson, Esther. HF5813.U6 T56 2012
Advertising and reality : a global study of representation and content / edited by Amir Hetsroni. HF5823 .A384 2012x
Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University. Altstiel, Tom. HF5823 .A758 2013
Advertising for people who don't like advertising / by KesselsKramer. KesselsKramer. HF5823 .K3577 2012
Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. Kelley, Larry D., 1955- HF5826.5 .K45 2012
Air words : writing broadcast news in the Internet age / John Hewitt. Hewitt, John, 1943- PN4784.T4 H48 2011
Alternative media in Canada / edited by Kirsten Kozolanka, Patricia Mazepa, and David Skinner. P96.A442 C3 2012
Art of the pitch : persuasion and presentation skills that win business / Peter Coughter. Coughter, Peter. HF5718.22 .C68 2012
Art of the sale : learning from the masters about the business of life / Philip Delves Broughton. Broughton, Philip Delves. HF5438.25 .B7467 2012
B2B digital marketing / Michael Miller. Miller, Michael, 1958- HF5415.1265 .M553 2012
Beginning Android web apps development : develop for Android using HTML5, CSS3, and JavaScript / Jon Westfall, Rocco Augusto, Grant Allen. Westfall, Jon. QA76.59 .W47 2012
Book of doing : everyday activities to unlock your creativity and joy / Allison Arden ; Illustrations by Adam James Turnbull. Arden, Allison, GV1201 .A73 2012
Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. Millman, Debbie. HF5415.1255 .M548 2012
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa. Kaputa, Catherine, 1948- HF5415.1255 .K37 2012
Broadcast newswriting : the RTDNA reference guide / Mervin Block.250 Block, Mervin. PN4784.B75 B557 2012
Cabin fever : the best new Canadian non-fiction / edited by Moira Farr and Ian Pearson ; introduction by Marni Jackson. PR9197.7 .C33 2009
Careers in focus. Film. PN1995.9.P75 C37 2012
Clockwork orange / Peter Krämer. Krämer, Peter, 1961- PN1997.C655 K53 2011
Complaint management excellence : creating customer loyalty through service recovery / Sarah Cook. Cook, Sarah. HF5415.52 .C66 2012
Converging media : a new introduction to mass communication / John V. Pavlik, Shawn McIntosh. Pavlik, John V. (John Vernon) P90 .P355 2013
Conversation company : boost your business through culture, people and social media / Steven Van Belleghem. Van Belleghem, Steven. HF5415 .V28 2012
Cool is for fools : the poetry of marketing. Mahajan, Romi. HF5415 .M343 2011
Copywriting : successful writing for design, advertising, and marketing / Mark Shaw. Shaw, Mark, 1965- HF5825 .S53 2012
Covering America : a narrative history of a nation's journalism / Christopher B. Daly. Daly, Christopher B. PN4855 .D36 2012
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel. Cagan, Jonathan, 1961- HF5415.153 .C34 2013
Creativity and cultural production : issues for media practice / Phillip McIntyre. McIntyre, Phillip, 1953- P94.6 .M385 2012
Creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips. Phillips, Andrea, 1974- QA76.76.I59 P496 2012
Cronkite / Douglas Brinkley. Brinkley, Douglas. PN4874.C84 B75 2012
Cross-media ownership and democratic practice in Canada : content-sharing and the impact of new media / Walter C. Soderlund ... [et al.]. PN4914.O9 C76 2012
Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and execute McCracken, Grant David, 1951- HD30.19 .M34 2012
Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar. Bijapurkar, Rama. HF5415.5 .B488 2012
D&AD12 NC998.6.G7 D19 2012
Deadlines and disruption : my turbulent path from print to digital / Stephen B. Shepard. Shepard, Stephen. PN4784.E5 S44 2012
Digital filmmaking for beginners : a practical guide to video production / Michael K. Hughes. Hughes, Michael K. TR860 .H84 2012
Digital journalism / Janet Jones & Lee Salter. Jones, Janet, 1963- PN4784.O62 J65 2012
Domain names ®ewired : strategies for brand protection in the next generation of the Internet / Jennifer C. Wolfe and Anne H. Chasser. Wolfe, Jennifer C. HF5415.15 .W65 2013
Drucker on marketing : lessons from the world's most influential business thinker / by William Cohen. Cohen, William A., 1937- HF5415 .C54248 2013
Epica book : European advertising annual. NC998.6.E87 E75
Face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay. Keller, Edward B., 1955- HF5827.95 .K45 2012
Feature & magazine writing : action, angle, and anecdotes / David E. Sumner and Holly G. Miller. Sumner, David E., 1946- PN4784.F37 S86 2013
Field guide to covering local news : how to report on cops, courts, schools, emergencies and government / Fred Bayles. Bayles, Fred. PN4784.L6 B39 2012
Film directing shot by shot : visualizing from concept to screen / by Steven D. Katz. Katz, Steven D. (Steven Douglas), 1950- PN1995.9.P7 K38 1991
From those wonderful folks who gave you Pearl Harbor : front-line dispatches from the advertising war / Jerry Della Femina ; edited by Charles Sopkin. Della Femina, Jerry. HF5813.U6 D36 2010
Fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko. Safko, Lon. HF5415 .S24 2013
George Lois on his creation of the big idea. Lois, George. HF5823 .L65 2008
Get up to speed with online marketing : how to use websites, blogs, social networking and much more / Jon Reed. Reed, Jon, 1971- HF5415.1265 .R43 2012
Goodvertising : creative advertising that cares / Thomas Kolster. Kolster, Thomas, 1978- HF5823 .K65 2012
Graphic design process : from problem to solution : 20 case studies / Nancy Skolos and Thomas Wedell. Skolos, Nancy. NC998.4 .S55 2012
Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker / Frank Sennett. Sennett, Frank. HF6127 .S46 2012
Heads you win : an easy guide to better headline and caption writing / by Paul LaRocque. LaRocque, Paul, 1931- PN4784.H4 L37 2003
History of film / Virginia Wright Wexman. Wexman, Virginia Wright. PN1993.5.A1 E4 2010
Holiday makers : magazines, advertising, and mass tourism in postwar America / Richard K. Popp. Popp, Richard K., 1977- G155.U6 P68 2012
Hollywood game plan : how to land a job in film, tv, or digital entertainment / Carole M. Kirschner. Kirschner, Carole M., 1958- PN1995.9.P75 K58 2012
How 30 great ads were made : from idea to campaign / Eliza Williams. Williams, Eliza, 1973- HF5827 .W55 2012
How to be great at the stuff you hate : the straight-talking guide to networking, persuading and selling / Nick Davies. Davies, Nicholas. HF5438.25 .D38 2012
How to blog a book : write, publish, and promote your work one post at a time / Nina Amir ; forewords by Christina Katz and Chris Garrett. Amir, Nina. TK5105.8884 .A45 2012
Impact equation : are you making things happen or just making noise? / Chris Brogan and Julien Smith. Brogan, Chris. HF5415.153 .B75 2012
Insanely simple : the obsession that drives Apple's success / Ken Segall. Segall, Ken. HD53 .S44 2012
Internet prophets : the world's leading experts reveal how to profit online / Steve Olsher. Olsher, Steve. HF5548.32 .O47 2012
Interviewing : a guide for journalists and writers / Gail Sedorkin. Sedorkin, Gail. PN4784.I6 S43 2011
It's a whole new ballgame : how social media is changing sports / Jimmy Sanderson. Sanderson, Jimmy. GV742 .S26 2011
Java programming / Poornachandra Sarang. Sarang, P. G. (Poornachandra G.) QA76.73.J38 S262 2012
Jet lag : an adman's view of the world / Jean-Marie Dru. Dru, Jean-Marie. HF5810.B55 D77 2012
Journalism across cultures : an introduction / Levi Obijiofor, Folker Hanusch. Obijiofor, Levi. PN4784.F6 O32 2011
Journalism after September 11 / edited by Barbie Zelizer and Stuart Allan. PN4853 .J59 2011
Journalism and free speech / John Steel. Steel, John, 1966- PN4855 .S74 2012
Journalism next : a practical guide to digital reporting and publishing / Mark Briggs ; with a foreword by Jim Brady. Briggs, Mark, 1969- PN4833 .B75 2013
Journey through documentary film / Luke Dormehl. Dormehl, Luke. PN1995.9.D6 D676 2012
Kind of life it's been : a memoir / Lloyd Robertson. Robertson, Lloyd. PN4913.R63 A3 2012
Leeclowsbeard. HF5823 .L44 2012
Liveness and recording in the media / Andrew Crisell. Crisell, Andrew. PN1992.8.L58 C75 2012
Loyalty leap : turning customer information into customer intimacy / Bryan Pearson. Pearson, Bryan. HF5415.525 .P43 2012
Mad women : the other side of life on Madison Avenue in the '60s and beyond / Jane Maas. Maas, Jane. HF5810.M33 A35 2012
Madboy : beyond Mad Men : tales from the mad, mad world of advertising / Richard Kirshenbaum. Kirshenbaum, Richard, 1961- HF5810.K57 A3 2011
Making ads pay : timeless tips for successful copywriting / John Caples. Caples, John. HF5825 .C27 2011
Making waves / Mark Davies & Tina Catling. Davies, Mark A. P. HF5414.126 .D384 2011
Marketing in the round : how to develop an integrated marketing campaign in the digital era / [Gini Dietrich, Geoff Livingston]. Dietrich, Gini. HF5415 .D4882 2012
Marketing your services : for people who hate to sell / Rick Crandall. Crandall, Rick. HD9980.5 .C73 2003
Media bias / Paul Ruschmann and David L. Hudson Jr. Ruschmann, Paul. PN4888.O25 R87 2012
Media career guide : preparing for jobs in the 21st century / Sherri Hope Culver, James Seguin. Culver, Sherri Hope. P91.6 .C85 2012
Media studies : the basics / Julian McDougall. McDougall, Julian. P91.25 .M3645 2012
Media writer's handbook : a guide to common writing and editing problems / George T. Arnold. Arnold, George T. PN4783 .A76 2013
Media/impact : an introduction to mass media / Shirley Biagi. Biagi, Shirley. P90 .B489 2013
Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. Whitaker, Wayne R., 1940- P96.A86 W48 2012
Meta-luxury : brands and the culture of excellence / Manfredi Ricca, Rebecca Robins. Ricca, Manfredi. HD9999.L852 R53 2012
Mid-century ads : advertising from the Mad Men era / edited by Jim Heimann ; introduction by Steven Heller. HF5813.U6 M53 2012
Mid-century ads : advertising from the Mad Men era / edited by Jim Heimann ; introduction by Steven Heller. HF5813.U6 M53 2012
Multimedia journalist : storytelling for today's media landscape / Jennifer George-Palilonis. George-Palilonis, Jennifer. PN4781 .G48 2013
New technologies and the media / Gerard Goggin. Goggin, Gerard, 1964- P96.T42 G64 2012
One show. NC1001.5 .O53
Outsmarting social media : profiting in the age of friendship marketing / Evan Bailyn. Bailyn, Evan. HF5415.1265 .B297 2012
Platform : get noticed in a noisy world / Michael Hyatt. Hyatt, Michael S. HM741 .H935 2012
Practicing convergence journalism : an introduction to cross-media storytelling / Janet Kolodzy. Kolodzy, Janet, 1955- PN4784.O62 K664 2013
Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them / Michael Johnson. Johnson, Michael, 1964- NC997 .J64 2012
Psychological foundations of marketing / Allan J. Kimmel. Kimmel, Allan J. HF5415 .K52196 2013
Radio : an illustrated guide, 04/99 / Jessica Abel and Ira Glass. Abel, Jessica. HE8696 .A24 2012
Reality TV / Misha Kavka. Kavka, Misha. PN1992.8.R43 K395 2012
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Fraser P. Seitel, John Doorley. Seitel, Fraser P. HD59 .S365 2012
Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer. Schaefer, Mark. HM742 .S33 2012
Second that emotion : how decisions, trends, and movements are shaped / Jeremy D. Holden. Holden, Jeremy D., 1964- BF531 .H645 2012
Setting up your shots : great camera moves every filmmaker should know / [Jeremy Vineyard ; illus. by Jose Cruz]. Vineyard, Jeremy, 1977- TR850 .V56 2008
Short films : writing the screenplay / Patrick Nash. Nash, Patrick. PN1996 .N29 2012
Small message, big impact : the elevator speech effect / Terri L. Sjodin. Sjodin, Terri L. HF5718.22 .S586 2012
Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka. Sivulka, Juliann. HF5813.U6 S55 2012
Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler. Lee, Nancy, 1945- HF5414 .K67 2011
Social media is bullshit / B. J. Mendelson. Mendelson, B. J. HM742 .M4596 2012
Social media marketing / Tracy Tuten, Michael Solomon. Tuten, Tracy L., 1967- HF6146.I58 T883 2013
Social trade show : leveraging social media and virtual events to connect with your customers / Traci Browne. Browne, Traci. T396 .B77 2012
Sociology of news / Michael Schudson. Schudson, Michael. PN4749 .S38 2012
Steal like an artist : 10 things nobody told you about being creative / Austin Kleon. Kleon, Austin. BF408 .K55 2012
StoryBranding : creating stand-out brands through the power of story / Jim Signorelli. Signorelli, Jim. HF5415.1255 .S54 2012
Swift viewing : the popular life of subliminal influence / Charles R. Acland. Acland, Charles R., 1963- HF5827.9 .A25 2012
Tanning of america : how hip-hop created a culture that rewrote the rules of the new economy. Stoute, Steve HF5415.1 .S76 2012
Television and new media : must-click TV / Jennifer Gillan. Gillan, Jennifer. PN1992.3.U5 G55 2011
Television journalism / Stephen Cushion. Cushion, Stephen. PN4784.T4 C87 2012
Thinking small : the long, strange trip of the Volkswagen Beetle / Andrea Hiott. Hiott, Andrea. TL215.V618 H56 2012
Trust me, I'm lying : the tactics and confessions of a media manipulator / Ryan Holiday. Holiday, Ryan. HF5415 .H7416 2012
Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes / Perry Marshall and Bryan Todd. Marshall, Perry S. HF6146.I58 M36 2012
Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. Van Praet, Douglas. HF5415.32 .V36 2012
Understanding new media : extending Marshall McLuhan / Robert K. Logan. Logan, Robert K., 1939- P90 .L5845 2010
Us against them : the political culture of talk radio / Randy Bobbitt. Bobbitt, William R. (William Randy) PN1991.8.T35 B63 2010
Using Drupal / Angela Byron, Addison Berry, and Bruno DeBondt. Byron, Angela. TK5105.8885.D78 B97 2012
Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]. HF5814 .U78 2012
Velocity : the seven new laws for a world gone digital / Ajaz Ahmed & Stefan Olander ; with an introduction by Sir Richard Branson. Ahmed, Ajaz, 1972 or 1973. HF5415.1265 .A364 2012
Video journalism for the web : a practical introduction to documentary storytelling / Kurt Lancaster. Lancaster, Kurt, 1967- PN1995.9.D6 L365 2013
Video nation / Jefferson Graham. Graham, Jefferson. TR896 .G73 2013
Videojournalism : multimedia storytelling / Kenneth Kobré. Kobre, Kenneth, 1946- TR895 .K637 2012
Visual communication and culture : images in action / edited by Jonathan Finn. P94.6 .V58 2012
Voice for many : Margaret Philp, journalist / edited by Janis P. Sarra. Philp, Margaret, 1965 or 1966-2009. PN4725 .P55 2011
Web designer's 101 most important decisions : (professional secrets for a winning website) / Scott Parker. Parker, Scott (Scott Robert) TK5105.888 .P37 2012
Welcome to advertising! : now, get lost / Omkar Sane. Sane, Omkar. HF6178 .S26 2009
Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs. Sachs, Jonah. HF5415 .S223 2012
World news prism : challenges of digital communication / William A. Hachten, James F. Scotton. Hachten, William A. PN4784.F6 H3 2011
Writing for the mass media / James Glen Stovall. Stovall, James Glen. P96.A86 S8 2012

New Online (eBooks)

Title Author
Advertising, the media and globalisation [electronic resource] : a world in motion / John Sinclair. Sinclair, John, 1944-
Beyond powerful radio [electronic resource] : a communicator's guide to the internet age : news, talk, information & personality for broadcasting, podcasting, Internet, radio. Geller, Valerie.
Brand advocates [electronic resource] : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta. Fuggetta, Rob.
Brand together [electronic resource] : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail. Ind, Nicholas.
Canadian television [electronic resource] : text and context / Marian Bredin, Scott Henderson, and Sarah A. Matheson, editors.
Color revolution [electronic resource] / Regina Lee Blaszczyk. Blaszczyk, Regina Lee.
Consumer republic [electronic resource] : using brands to get what you want, make corporations behave, and maybe even save the world. Philp, Bruce, 1958-
Content rules [electronic resource] : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley and C.C. Chapman. Handley, Ann, 1963-
Content strategy at work [electronic resource] : real-world stories to strengthen every interactive project / Margot Bloomstein ; with a foreword by Kristina Halvorson. Bloomstein, Margot.
Conversation manager [electronic resource] : the power of the modern consumer, the end of the traditional advertiser / Steven Van Belleghem. Van Belleghem, Steven.
Copywriter's toolkit [electronic resource] : the complete guide to strategic advertising copy / Margo Berman. Berman, Margo, 1947-
Creative screenwriter [electronic resource] : exercises to expand your craft / by Craig Batty, Zara Waldeback. Batty, Craig.
Death of the Internet [electronic resource] / edited by Markus Jakobsson. Jakobsson, Markus.
Designing brand identity [electronic resource] : an essential guide for the whole branding team / Alina Wheeler. Wheeler, Alina.
Digital business start-up workbook [electronic resource] : the ultimate step-by-step guide to succeeding online from start-up to exit / Cheryl Rickman. Rickman, Cheryl D.
Disney stories [electronic resource] : getting to digital. Lee, Newton.
Display advertising [electronic resource] : an hour a day / David Booth, Corey Koberg. Booth, David.
Enchanted screen [electronic resource] : the unknown history of fairy-tale films / Jack Zipes. Zipes, Jack, 1937-
Ethics and the media [electronic resource] : an introduction / Stephen J. A. Ward. Ward, Stephen J. A. (Stephen John Anthony), 1951-
Evangelist marketing [electronic resource] : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't) / Alex L. Goldfayn. Goldfayn, Alex L.
Event marketing [electronic resource] : how to successfully promote events, festivals, conventions, and expositions / C.A. Preston. Preston, Chris, 1961-
Facebook marketing [electronic resource] : an hour a day / Chris Treadaway, Mari Smith. Treadaway, Chris, 1974-
Follow me! [electronic resource] : creating a personal brand with Twitter / Sarah-Jayne Gratton. Gratton, Sarah-Jayne.
From business cards to business relationships [electronic resource] : personal branding and profitable networking made easy / Allison Graham. Graham, Allison Dawn, 1975-
Fundamentals of creative advertising [electronic resource] / Ken Burtenshaw, Nik Mahon, Caroline Barfoot. Burtenshaw, Ken.
Game invaders [electronic resource] : the theory and understanding of computer games / Clive Fencott ... [et al.].
Going solo [electronic resource] : doing videojournalism in the 21st century / G. Stuart Smith. Smith, G. Stuart.
Good works! [electronic resource] : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee. Kotler, Philip.
Hey, Whipple, squeeze this! [electronic resource] : the classic guide to creating great ads / by Luke Sullivan ; with Sam Bennett. Sullivan, Luke.
How television invented new media [electronic resource] / Sheila C. Murphy. Murphy, Sheila C., 1974-
I can get it for you retail [electronic resource] : down and dirty tales from a Canadian ad man / Rick Padulo. Padulo, Rick.
Ideation [electronic resource] / by Nik Mahon. Mahon, Nik.
Infographics [electronic resource] : the power of visual storytelling / Jason Lankow, Josh Ritchie, Ross Crooks. Lankow, Jason.
Jugaad innovation [electronic resource] : think frugal, be flexible, generate breakthrough growth / Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts. Radjou, Navi.
Just design [electronic resource] : socially conscious design for critical causes. Simmons, Christopher.
Likeonomics [electronic resource] : the unexpected truth behind earning trust, influencing behavior, and inspiring action / Rohit Bhargava. Bhargava, Rohit.
Luxury brand management [electronic resource] : a world of privilege / Michel Chevalier, Gérald Mazzalovo. Chevalier, Michel, 1943-
Marketing agency blueprint [electronic resource] : the handbook for building hybrid PR, SEO, content, advertising, and web firms / Paul Roetzer. Roetzer, Paul, 1978-
Marketing in the participation age [electronic resource] : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton. Middleton, Daina.
Mightier than the sword [electronic resource] : how the news media have shaped American history / Rodger Streitmatter. Streitmatter, Rodger.
Mobile wave [electronic resource] : how mobile intelligence will change everything. Saylor, Michael.
Optimize [electronic resource] : how to attract and engage more customers by integrating SEO, social media, and content marketing / Lee Odden. Odden, Lee.
Pinfluence [electronic resource] : the complete guide to marketing your business with Pinterest / Beth Hayden. Hayden, Beth, 1975-
Pioneers of digital [electronic resource] : success stories from leaders in advertising, marketing, search, and social media / Paul Springer, Mel Carson. Springer, Paul.
Project management for non-project managers [electronic resource] / Jack Ferraro. Ferraro, Jack, 1964-
Quantifying the user experience [electronic resource] : practical statistics for user research / Jeff Sauro, James R. Lewis. Sauro, Jeff.
Real mad men [electronic resource] : the renegades of Madison Avenue and the golden age of advertising / Andrew Cracknell ; foreword by Sir John Hegarty. Cracknell, Andrew.
Return on engagement [electronic resource] : content, strategy, and design techniques for digital marketing / Tim Frick. Frick, Tim.
Rise of advertising in the United States [electronic resource] : a history of innovation to 1960 / Edd Applegate. Applegate, Edd.
Search and social [electronic resource] : the definitive guide to real-time content marketing / Rob Garner. Garner, Rob.
Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath. Heath, Robert, 1947-
Sounds of capitalism [electronic resource] : advertising, music, and the conquest of culture / Timothy D. Taylor. Taylor, Timothy Dean,
Start your own event planning business [electronic resource] : your step-by-step guide to success / Entrepreneur Press and Cheryl Kimball.
Statistics translated [electronic resource] : a step-by-step guide to analyzing and interpreting data. Terrell, Steven R.
Stories that move mountains [electronic resource] : storytelling and visual design for persuasive presentations / Martin Sykes, A. Nicklas Malik and Mark D. West. Sykes, Martin.
Teach yourself visually WordPress [electronic resource] / Janet Majure. Majure, Janet, 1954-
Teaching quantitative methods [electronic resource] : getting the basics right / Geoff Payne and Malcolm Williams. Payne, Geoff.
Trend forecaster's handbook [electronic resource] / Martin Raymond. Raymond, Martin, 1961-
UnMarketing [electronic resource] : stop marketing. Start engaging / Scott Stratten. Stratten, Scott.
Voice & vision [electronic resource] : a creative approach to narrative film and DV production / Mick Hurbis-Cherrier. Hurbis-Cherrier, Mick.

New Videos

Title Author
10 mistakes in marketing [videorecording] / Training Point.Net ; producer/director, Jim Curlis.
Advertising creative appeals [videorecording].
Capitalism [videorecording] : a love story / An Alliance Films Release ; Overture Films and Paramount Vantage present ; in association with the Weinstein Company ; a Dog Eat Dog Films production ; produced by Anne Moore ; co-producers, Rod Birleson, John
Creating winning social media strategies [videorecording] / director, Mauricio Quijano.
Free radicals [videorecording] : a history of experimental film / Sacrebleu Productions ; a Pip Chodorov film.
Levi Strauss & Co. [videorecording] / Elgin Production for BBC in association with Roger Bolton Productions.
Marketing a car [videorecording] : a business marketing case study / produced by VEA.
Miss representation [videorecording] / Girls Club Entertainment presents a Jennifer Siebel Newsom & Regina Kulik Scully production ; edited & co-written by Jessica Congdon ; executive producer, Geralyn Dreyfous, Sarah Johnson Redlich, Regina Kulik Scully
Must-have marketing toolbox. [videorecording] : Tips, tricks and tangible tools anyone can use to get better results / Terri Langhans.
Online marketing strategies [videorecording] / VEA ; director, Sunny Leunig.
Tabloid [videorecording] / a Sundance Selects and Showtime Networks presentation ; Airloom Enterprises and Moxie Pictures present ; a film by Errol Morris ; produced by Julie Bilson Ahlberg Mark Lipson ; directed by Errol Morris.
Tabu [videorecording] : a story of the south seas / Paramount Publix Corporation ; distributed by Image Entertaimnent ; Paramount presents [a] Murnau-Flaherty production ; director, F.W. Murnau ; screenplay, R.J. Flaherty, F.W. Murnau.
Talking up your business [videorecording]

New Online (Audiobooks)

Title Author