New Media and Marketing Books at the Libraryhttp://library.senecacollege.ca/New_Books/SMMBK.htmlNew titles available at Seneca Libraries, published every 6 months (March and September). Click the feed title to see all new books in this program.en-usApril 4, 2013http://library.senecacollege.ca/New_Books/rssJane.Foo@senecacollege.ca10 mistakes in marketing [videorecording] / Training Point.Net ; producer/director, Jim Curlis.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345991Author: 100 ideas that changed film / David Parkinson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344066Author: Parkinson, David.ASP.NET dynamic data unleashed / Oleg Sych.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343974Author: Sych, Oleg.About Canada : media / Peter Steven.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344416Author: Steven, Peter.Advancing the story : broadcast journalism in a multimedia world / Debora Halpern Wenger and Deborah Potter.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346194Author: Wenger, Debora Halpern.Advertisers at work.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344017Author: Tuten, Tracy.Advertising age : the principles of advertising and marketing communication at work / Esther Thorson, Margaret Duffy.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356700Author: Thorson, Esther.Advertising and reality : a global study of representation and content / edited by Amir Hetsroni.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356701Author: Advertising creative : strategy, copy, design / Tom Altstiel, PKA Marketing, Jean Grow, Marquette University.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356306Author: Altstiel, Tom.Advertising creative appeals [videorecording].http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346032Author: Advertising for people who don't like advertising / by KesselsKramer.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344249Author: KesselsKramer.Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346203Author: Kelley, Larry D., 1955-Advertising, the media and globalisation [electronic resource] : a world in motion / John Sinclair.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356723Author: Sinclair, John, 1944-Air words : writing broadcast news in the Internet age / John Hewitt.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344067Author: Hewitt, John, 1943-Alternative media in Canada / edited by Kirsten Kozolanka, Patricia Mazepa, and David Skinner.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346191Author: Art of the pitch : persuasion and presentation skills that win business / Peter Coughter.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343956Author: Coughter, Peter.Art of the sale : learning from the masters about the business of life / Philip Delves Broughton.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343960Author: Broughton, Philip Delves.B2B digital marketing / Michael Miller.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=332285Author: Miller, Michael, 1958-Beginning Android web apps development : develop for Android using HTML5, CSS3, and JavaScript / Jon Westfall, Rocco Augusto, Grant Allen.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343967Author: Westfall, Jon.Beyond powerful radio [electronic resource] : a communicator's guide to the internet age : news, talk, information & personality for broadcasting, podcasting, Internet, radio.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344430Author: Geller, Valerie.Book of doing : everyday activities to unlock your creativity and joy / Allison Arden ; Illustrations by Adam James Turnbull.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343949Author: Arden, Allison,Brand Bible : the complete guide to building, designing, and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344020Author: Millman, Debbie.Brand advocates [electronic resource] : turning enthusiastic customers into a powerful marketing force / Rob Fuggetta.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346223Author: Fuggetta, Rob.Brand together [electronic resource] : how co-creation generates innovation and re-energizes brands / Nicholas Ind, Clare Fuller, Charles Trevail.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344423Author: Ind, Nicholas.Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / Catherine Kaputa.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343950Author: Kaputa, Catherine, 1948-Broadcast newswriting : the RTDNA reference guide / Mervin Block.250http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356711Author: Block, Mervin.Cabin fever : the best new Canadian non-fiction / edited by Moira Farr and Ian Pearson ; introduction by Marni Jackson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=323692Author: Canadian television [electronic resource] : text and context / Marian Bredin, Scott Henderson, and Sarah A. Matheson, editors.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356730Author: Capitalism [videorecording] : a love story / An Alliance Films Release ; Overture Films and Paramount Vantage present ; in association with the Weinstein Company ; a Dog Eat Dog Films production ; produced by Anne Moore ; co-producers, Rod Birleson, Johnhttp://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345093Author: Careers in focus. Film.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343979Author: Clockwork orange / Peter Krämer.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343986Author: Krämer, Peter, 1961-Color revolution [electronic resource] / Regina Lee Blaszczyk.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345582Author: Blaszczyk, Regina Lee.Complaint management excellence : creating customer loyalty through service recovery / Sarah Cook.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343976Author: Cook, Sarah.Consumer republic [electronic resource] : using brands to get what you want, make corporations behave, and maybe even save the world.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344424Author: Philp, Bruce, 1958-Content rules [electronic resource] : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / Ann Handley and C.C. Chapman.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356312Author: Handley, Ann, 1963-Content strategy at work [electronic resource] : real-world stories to strengthen every interactive project / Margot Bloomstein ; with a foreword by Kristina Halvorson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356330Author: Bloomstein, Margot.Converging media : a new introduction to mass communication / John V. Pavlik, Shawn McIntosh.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356712Author: Pavlik, John V. (John Vernon)Conversation company : boost your business through culture, people and social media / Steven Van Belleghem.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343970Author: Van Belleghem, Steven.Conversation manager [electronic resource] : the power of the modern consumer, the end of the traditional advertiser / Steven Van Belleghem.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344425Author: Van Belleghem, Steven.Cool is for fools : the poetry of marketing.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345135Author: Mahajan, Romi.Copywriter's toolkit [electronic resource] : the complete guide to strategic advertising copy / Margo Berman.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345584Author: Berman, Margo, 1947-Copywriting : successful writing for design, advertising, and marketing / Mark Shaw.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356307Author: Shaw, Mark, 1965-Covering America : a narrative history of a nation's journalism / Christopher B. Daly.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346196Author: Daly, Christopher B.Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356764Author: Cagan, Jonathan, 1961-Creating winning social media strategies [videorecording] / director, Mauricio Quijano.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345992Author: Creative screenwriter [electronic resource] : exercises to expand your craft / by Craig Batty, Zara Waldeback.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344253Author: Batty, Craig.Creativity and cultural production : issues for media practice / Phillip McIntyre.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356713Author: McIntyre, Phillip, 1953-Creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / Andrea Phillips.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343964Author: Phillips, Andrea, 1974-Cronkite / Douglas Brinkley.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344245Author: Brinkley, Douglas.Cross-media ownership and democratic practice in Canada : content-sharing and the impact of new media / Walter C. Soderlund ... [et al.].http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356763Author: Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000-year symphony, and ROFLcon memes will help you create and executehttp://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343961Author: McCracken, Grant David, 1951-Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343968Author: Bijapurkar, Rama.D&AD12http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356702Author: Deadlines and disruption : my turbulent path from print to digital / Stephen B. Shepard.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356714Author: Shepard, Stephen.Death of the Internet [electronic resource] / edited by Markus Jakobsson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356767Author: Jakobsson, Markus.Designing brand identity [electronic resource] : an essential guide for the whole branding team / Alina Wheeler.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356724Author: Wheeler, Alina.Digital business start-up workbook [electronic resource] : the ultimate step-by-step guide to succeeding online from start-up to exit / Cheryl Rickman.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356313Author: Rickman, Cheryl D.Digital filmmaking for beginners : a practical guide to video production / Michael K. Hughes.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343983Author: Hughes, Michael K.Digital journalism / Janet Jones & Lee Salter.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356715Author: Jones, Janet, 1963-Disney stories [electronic resource] : getting to digital.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356736Author: Lee, Newton.Display advertising [electronic resource] : an hour a day / David Booth, Corey Koberg.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346222Author: Booth, David.Domain names ®ewired : strategies for brand protection in the next generation of the Internet / Jennifer C. Wolfe and Anne H. Chasser.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356703Author: Wolfe, Jennifer C.Drucker on marketing : lessons from the world's most influential business thinker / by William Cohen.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356704Author: Cohen, William A., 1937-Enchanted screen [electronic resource] : the unknown history of fairy-tale films / Jack Zipes.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344254Author: Zipes, Jack, 1937-Epica book : European advertising annual.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=100249Author: Ethics and the media [electronic resource] : an introduction / Stephen J. A. Ward.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344255Author: Ward, Stephen J. A. (Stephen John Anthony), 1951-Evangelist marketing [electronic resource] : what Apple, Amazon, and Netflix understand about their customers (that your company probably doesn't) / Alex L. Goldfayn.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356725Author: Goldfayn, Alex L.Event marketing [electronic resource] : how to successfully promote events, festivals, conventions, and expositions / C.A. Preston.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346227Author: Preston, Chris, 1961-Face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343957Author: Keller, Edward B., 1955-Facebook marketing [electronic resource] : an hour a day / Chris Treadaway, Mari Smith.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356314Author: Treadaway, Chris, 1974-Feature & magazine writing : action, angle, and anecdotes / David E. Sumner and Holly G. Miller.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356849Author: Sumner, David E., 1946-Field guide to covering local news : how to report on cops, courts, schools, emergencies and government / Fred Bayles.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346193Author: Bayles, Fred.Film directing shot by shot : visualizing from concept to screen / by Steven D. Katz.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356716Author: Katz, Steven D. (Steven Douglas), 1950-Follow me! [electronic resource] : creating a personal brand with Twitter / Sarah-Jayne Gratton.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346219Author: Gratton, Sarah-Jayne.Free radicals [videorecording] : a history of experimental film / Sacrebleu Productions ; a Pip Chodorov film.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346021Author: From business cards to business relationships [electronic resource] : personal branding and profitable networking made easy / Allison Graham.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346224Author: Graham, Allison Dawn, 1975-From those wonderful folks who gave you Pearl Harbor : front-line dispatches from the advertising war / Jerry Della Femina ; edited by Charles Sopkin.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343951Author: Della Femina, Jerry.Fundamentals of creative advertising [electronic resource] / Ken Burtenshaw, Nik Mahon, Caroline Barfoot.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356731Author: Burtenshaw, Ken.Fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346198Author: Safko, Lon.Game invaders [electronic resource] : the theory and understanding of computer games / Clive Fencott ... [et al.].http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356733Author: George Lois on his creation of the big idea.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344021Author: Lois, George.Get up to speed with online marketing : how to use websites, blogs, social networking and much more / Jon Reed.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356705Author: Reed, Jon, 1971-Going solo [electronic resource] : doing videojournalism in the 21st century / G. Stuart Smith.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344256Author: Smith, G. Stuart.Good works! [electronic resource] : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344426Author: Kotler, Philip.Goodvertising : creative advertising that cares / Thomas Kolster.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346854Author: Kolster, Thomas, 1978-Graphic design process : from problem to solution : 20 case studies / Nancy Skolos and Thomas Wedell.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356362Author: Skolos, Nancy.Groupon's biggest deal ever : the inside story of how one insane gamble, tons of unbelievable hype, and millions of wild deals made billions for one ballsy joker / Frank Sennett.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343969Author: Sennett, Frank.Heads you win : an easy guide to better headline and caption writing / by Paul LaRocque.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=91540Author: LaRocque, Paul, 1931-Hey, Whipple, squeeze this! [electronic resource] : the classic guide to creating great ads / by Luke Sullivan ; with Sam Bennett.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344257Author: Sullivan, Luke.History of film / Virginia Wright Wexman.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=206721Author: Wexman, Virginia Wright.Holiday makers : magazines, advertising, and mass tourism in postwar America / Richard K. Popp.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343963Author: Popp, Richard K., 1977-Hollywood game plan : how to land a job in film, tv, or digital entertainment / Carole M. Kirschner.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344417Author: Kirschner, Carole M., 1958-How 30 great ads were made : from idea to campaign / Eliza Williams.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344019Author: Williams, Eliza, 1973-How television invented new media [electronic resource] / Sheila C. Murphy.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344258Author: Murphy, Sheila C., 1974-How to be great at the stuff you hate : the straight-talking guide to networking, persuading and selling / Nick Davies.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356308Author: Davies, Nicholas.How to blog a book : write, publish, and promote your work one post at a time / Nina Amir ; forewords by Christina Katz and Chris Garrett.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343973Author: Amir, Nina.I can get it for you retail [electronic resource] : down and dirty tales from a Canadian ad man / Rick Padulo.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344427Author: Padulo, Rick.Ideation [electronic resource] / by Nik Mahon.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344259Author: Mahon, Nik.Impact equation : are you making things happen or just making noise? / Chris Brogan and Julien Smith.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356706Author: Brogan, Chris.Infographics [electronic resource] : the power of visual storytelling / Jason Lankow, Josh Ritchie, Ross Crooks.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346221Author: Lankow, Jason.Insanely simple : the obsession that drives Apple's success / Ken Segall.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343972Author: Segall, Ken.Internet prophets : the world's leading experts reveal how to profit online / Steve Olsher.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346204Author: Olsher, Steve.Interviewing : a guide for journalists and writers / Gail Sedorkin.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356717Author: Sedorkin, Gail.It's a whole new ballgame : how social media is changing sports / Jimmy Sanderson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343982Author: Sanderson, Jimmy.Java programming / Poornachandra Sarang.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356309Author: Sarang, P. G. (Poornachandra G.)Jet lag : an adman's view of the world / Jean-Marie Dru.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345579Author: Dru, Jean-Marie.Journalism across cultures : an introduction / Levi Obijiofor, Folker Hanusch.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356750Author: Obijiofor, Levi.Journalism after September 11 / edited by Barbie Zelizer and Stuart Allan.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=349940Author: Journalism and free speech / John Steel.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356762Author: Steel, John, 1966-Journalism next : a practical guide to digital reporting and publishing / Mark Briggs ; with a foreword by Jim Brady.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356747Author: Briggs, Mark, 1969-Journey through documentary film / Luke Dormehl.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346409Author: Dormehl, Luke.Jugaad innovation [electronic resource] : think frugal, be flexible, generate breakthrough growth / Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346225Author: Radjou, Navi.Just design [electronic resource] : socially conscious design for critical causes.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344431Author: Simmons, Christopher.Kind of life it's been : a memoir / Lloyd Robertson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=349941Author: Robertson, Lloyd.Leeclowsbeard.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343962Author: Levi Strauss & Co. [videorecording] / Elgin Production for BBC in association with Roger Bolton Productions.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343642Author: Likeonomics [electronic resource] : the unexpected truth behind earning trust, influencing behavior, and inspiring action / Rohit Bhargava.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344432Author: Bhargava, Rohit.Liveness and recording in the media / Andrew Crisell.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356718Author: Crisell, Andrew.Loyalty leap : turning customer information into customer intimacy / Bryan Pearson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343958Author: Pearson, Bryan.Luxury brand management [electronic resource] : a world of privilege / Michel Chevalier, Gérald Mazzalovo.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356726Author: Chevalier, Michel, 1943-Mad women : the other side of life on Madison Avenue in the '60s and beyond / Jane Maas.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343952Author: Maas, Jane.Madboy : beyond Mad Men : tales from the mad, mad world of advertising / Richard Kirshenbaum.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345117Author: Kirshenbaum, Richard, 1961-Making ads pay : timeless tips for successful copywriting / John Caples.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343954Author: Caples, John.Making waves / Mark Davies & Tina Catling.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346286Author: Davies, Mark A. P.Marketing a car [videorecording] : a business marketing case study / produced by VEA.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345993Author: Marketing agency blueprint [electronic resource] : the handbook for building hybrid PR, SEO, content, advertising, and web firms / Paul Roetzer.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356727Author: Roetzer, Paul, 1978-Marketing in the participation age [electronic resource] : a guide to motivating people to join, share, take part, connect, and engage / Daina Middleton.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356728Author: Middleton, Daina.Marketing in the round : how to develop an integrated marketing campaign in the digital era / [Gini Dietrich, Geoff Livingston].http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343965Author: Dietrich, Gini.Marketing your services : for people who hate to sell / Rick Crandall.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=272126Author: Crandall, Rick.Media bias / Paul Ruschmann and David L. Hudson Jr.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356748Author: Ruschmann, Paul.Media career guide : preparing for jobs in the 21st century / Sherri Hope Culver, James Seguin.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346195Author: Culver, Sherri Hope.Media studies : the basics / Julian McDougall.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346287Author: McDougall, Julian.Media writer's handbook : a guide to common writing and editing problems / George T. Arnold.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356719Author: Arnold, George T.Media/impact : an introduction to mass media / Shirley Biagi.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356720Author: Biagi, Shirley.Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344246Author: Whitaker, Wayne R., 1940-Meta-luxury : brands and the culture of excellence / Manfredi Ricca, Rebecca Robins.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343966Author: Ricca, Manfredi.Mid-century ads : advertising from the Mad Men era / edited by Jim Heimann ; introduction by Steven Heller.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=332284Author: Mid-century ads : advertising from the Mad Men era / edited by Jim Heimann ; introduction by Steven Heller.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=332284Author: Mightier than the sword [electronic resource] : how the news media have shaped American history / Rodger Streitmatter.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356729Author: Streitmatter, Rodger.Miss representation [videorecording] / Girls Club Entertainment presents a Jennifer Siebel Newsom & Regina Kulik Scully production ; edited & co-written by Jessica Congdon ; executive producer, Geralyn Dreyfous, Sarah Johnson Redlich, Regina Kulik Scullyhttp://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346034Author: Mobile wave [electronic resource] : how mobile intelligence will change everything.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344433Author: Saylor, Michael.Multimedia journalist : storytelling for today's media landscape / Jennifer George-Palilonis.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356721Author: George-Palilonis, Jennifer.Must-have marketing toolbox. [videorecording] : Tips, tricks and tangible tools anyone can use to get better results / Terri Langhans.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345994Author: New technologies and the media / Gerard Goggin.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356707Author: Goggin, Gerard, 1964-One show.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=284930Author: Online marketing strategies [videorecording] / VEA ; director, Sunny Leunig.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345995Author: Optimize [electronic resource] : how to attract and engage more customers by integrating SEO, social media, and content marketing / Lee Odden.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344429Author: Odden, Lee.Outsmarting social media : profiting in the age of friendship marketing / Evan Bailyn.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343975Author: Bailyn, Evan.Pinfluence [electronic resource] : the complete guide to marketing your business with Pinterest / Beth Hayden.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356734Author: Hayden, Beth, 1975-Pioneers of digital [electronic resource] : success stories from leaders in advertising, marketing, search, and social media / Paul Springer, Mel Carson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346856Author: Springer, Paul.Platform : get noticed in a noisy world / Michael Hyatt.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343959Author: Hyatt, Michael S.Practicing convergence journalism : an introduction to cross-media storytelling / Janet Kolodzy.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356761Author: Kolodzy, Janet, 1955-Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them / Michael Johnson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346855Author: Johnson, Michael, 1964-Project management for non-project managers [electronic resource] / Jack Ferraro.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356331Author: Ferraro, Jack, 1964-Psychological foundations of marketing / Allan J. 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Seitel, John Doorley.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346201Author: Seitel, Fraser P.Return on engagement [electronic resource] : content, strategy, and design techniques for digital marketing / Tim Frick.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344261Author: Frick, Tim.Return on influence : the revolutionary power of Klout, social scoring, and influence marketing / Mark Schaefer.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345580Author: Schaefer, Mark.Rise of advertising in the United States [electronic resource] : a history of innovation to 1960 / Edd Applegate.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345583Author: Applegate, Edd.Search and social [electronic resource] : the definitive guide to real-time content marketing / Rob Garner.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356315Author: Garner, Rob.Second that emotion : how decisions, trends, and movements are shaped / Jeremy D. Holden.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346205Author: Holden, Jeremy D., 1964-Seducing the subconscious [electronic resource] : the psychology of emotional influence in advertising / Robert Heath.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344428Author: Heath, Robert, 1947-Setting up your shots : great camera moves every filmmaker should know / [Jeremy Vineyard ; illus. by Jose Cruz].http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344247Author: Vineyard, Jeremy, 1977-Short films : writing the screenplay / Patrick Nash.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343981Author: Nash, Patrick.Small message, big impact : the elevator speech effect / Terri L. Sjodin.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346200Author: Sjodin, Terri L.Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356311Author: Sivulka, Juliann.Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346199Author: Lee, Nancy, 1945-Social media is bullshit / B. J. Mendelson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=357272Author: Mendelson, B. J.Social media marketing / Tracy Tuten, Michael Solomon.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346197Author: Tuten, Tracy L., 1967-Social trade show : leveraging social media and virtual events to connect with your customers / Traci Browne.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346202Author: Browne, Traci.Sociology of news / Michael Schudson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356745Author: Schudson, Michael.Sounds of capitalism [electronic resource] : advertising, music, and the conquest of culture / Timothy D. Taylor.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344435Author: Taylor, Timothy Dean,Start your own event planning business [electronic resource] : your step-by-step guide to success / Entrepreneur Press and Cheryl Kimball.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346226Author: Statistics translated [electronic resource] : a step-by-step guide to analyzing and interpreting data.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356735Author: Terrell, Steven R.Steal like an artist : 10 things nobody told you about being creative / Austin Kleon.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345581Author: Kleon, Austin.Stories that move mountains [electronic resource] : storytelling and visual design for persuasive presentations / Martin Sykes, A. Nicklas Malik and Mark D. West.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356316Author: Sykes, Martin.StoryBranding : creating stand-out brands through the power of story / Jim Signorelli.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343953Author: Signorelli, Jim.Swift viewing : the popular life of subliminal influence / Charles R. Acland.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343955Author: Acland, Charles R., 1963-Tabloid [videorecording] / a Sundance Selects and Showtime Networks presentation ; Airloom Enterprises and Moxie Pictures present ; a film by Errol Morris ; produced by Julie Bilson Ahlberg Mark Lipson ; directed by Errol Morris.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345223Author: Tabu [videorecording] : a story of the south seas / Paramount Publix Corporation ; distributed by Image Entertaimnent ; Paramount presents [a] Murnau-Flaherty production ; director, F.W. Murnau ; screenplay, R.J. Flaherty, F.W. Murnau.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345217Author: Talking up your business [videorecording]http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345970Author: Tanning of america : how hip-hop created a culture that rewrote the rules of the new economy.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=358084Author: Stoute, SteveTeach yourself visually WordPress [electronic resource] / Janet Majure.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346220Author: Majure, Janet, 1954-Teaching quantitative methods [electronic resource] : getting the basics right / Geoff Payne and Malcolm Williams.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356732Author: Payne, Geoff.Television and new media : must-click TV / Jennifer Gillan.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343978Author: Gillan, Jennifer.Television journalism / Stephen Cushion.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344248Author: Cushion, Stephen.Thinking small : the long, strange trip of the Volkswagen Beetle / Andrea Hiott.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356708Author: Hiott, Andrea.Trend forecaster's handbook [electronic resource] / Martin Raymond.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344262Author: Raymond, Martin, 1961-Trust me, I'm lying : the tactics and confessions of a media manipulator / Ryan Holiday.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344251Author: Holiday, Ryan.Ultimate guide to Google AdWords : how to access 100 million people in 10 minutes / Perry Marshall and Bryan Todd.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344250Author: Marshall, Perry S.UnMarketing [electronic resource] : stop marketing. Start engaging / Scott Stratten.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344436Author: Stratten, Scott.Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356709Author: Van Praet, Douglas.Understanding new media : extending Marshall McLuhan / Robert K. Logan.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343985Author: Logan, Robert K., 1939-Us against them : the political culture of talk radio / Randy Bobbitt.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=346192Author: Bobbitt, William R. (William Randy)Using Drupal / Angela Byron, Addison Berry, and Bruno DeBondt.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343977Author: Byron, Angela.Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.].http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356710Author: Velocity : the seven new laws for a world gone digital / Ajaz Ahmed & Stefan Olander ; with an introduction by Sir Richard Branson.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344018Author: Ahmed, Ajaz, 1972 or 1973.Video journalism for the web : a practical introduction to documentary storytelling / Kurt Lancaster.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=350071Author: Lancaster, Kurt, 1967-Video nation / Jefferson Graham.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=349942Author: Graham, Jefferson.Videojournalism : multimedia storytelling / Kenneth Kobré.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343980Author: Kobre, Kenneth, 1946-Visual communication and culture : images in action / edited by Jonathan Finn.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=312223Author: Voice & vision [electronic resource] : a creative approach to narrative film and DV production / Mick Hurbis-Cherrier.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=349943Author: Hurbis-Cherrier, Mick.Voice for many : Margaret Philp, journalist / edited by Janis P. Sarra.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344418Author: Philp, Margaret, 1965 or 1966-2009.Web designer's 101 most important decisions : (professional secrets for a winning website) / Scott Parker.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=343971Author: Parker, Scott (Scott Robert)Welcome to advertising! : now, get lost / Omkar Sane.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=345132Author: Sane, Omkar.Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=344252Author: Sachs, Jonah.World news prism : challenges of digital communication / William A. Hachten, James F. Scotton.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356749Author: Hachten, William A.Writing for the mass media / James Glen Stovall.http://libcat.senecac.on.ca/vwebv/holdingsInfo?bibId=356722Author: Stovall, James Glen.