Toronto Police Service to use student logo design for the Toronto Anti-Violence Intervention Strategy (TAVIS)

Bradley Cousins, Amanda McCarthy and Ashley Facciolo stand behind their winning logo design and messaging for the Toronto Anti-Violence Intervention Strategy (TAVIS).
 

Toronto, March 18, 2009 –  The Toronto Police Service announced a winning student-created logo and key message to represent the Toronto Anti-Violence Intervention Strategy (TAVIS) on March 17 at Seneca@York.

The winners are Seneca Graphic Design students Bradley Cousins, Amanda McCarthy and Ashley Facciolo. Ten logos were created by teams of students taking the Design for Social Change course, which focuses on creating non-commercial graphic design work. Students offer their design skills to community groups for use on social awareness campaigns.

The winning logo and message "putting unity in community" will appear on police cruisers and will be used in promotional material.

"I’m very pleased that the Toronto Police Service will be using our students’ work in this way,” said Seneca President Dr. Rick Miner. “This truly shows the high regard our community has for the Design for Social Change course, and it speaks volumes about the quality of the work that’s being produced.”

TAVIS is a Toronto Police Service initiative aimed at reducing gang and gun violence in some of Toronto's most afflicted neighbourhoods.

Other awareness campaigns that students of the Design for Social Change course have worked on, covered such issues as elder abuse, the dangers of guns and gangs and domestic violence, racism, youth programs and public safety issues. Many campaigns created by these students are visible throughout Ontario and have received recognition in national design publications.

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