GuestLogix provides world’s most popular onboard retail solution to Seneca’s Tourism and Travel - Flight Services program

Toronto, September 20, 2012 – GuestLogix Inc. (TSX: GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, has provided Seneca’s Travel & Tourism – Flight Services program with point-of-sale (POS) hardware and software, making it the first postsecondary institution in the world to receive the in-flight technology.

GuestLogix will provide the industry’s most popular POS technology to allow practical, hands-on training for in-flight retailing programs – a subject that was previously limited to printed training guides and presentations only.

“It was clear to us that Seneca’s program provides a superb pathway for those who have dreamed of becoming a flight attendant, preparing them to work alongside the highly trained, highly skilled professionals working in the airline industry today,” said Brett Proud, Executive Vice President of New Markets & Products for GuestLogix. “We are thrilled to work with Seneca. This school, program and its people are setting a new standard of training for future in-flight service personnel. Students leave Seneca with an insight into the airline industry that would be hard to duplicate.”

GuestLogix’s technology will allow Seneca to expand its Travel and Tourism – Flight Services curriculum to include practical training in POS usage for both food and beverage services and duty free programs, providing interactive lessons that emphasize the evolution of passenger in-flight service standards.

“As onboard retailing becomes increasingly important to the in-flight experience, our curriculum needed to reflect this shift and include more in-depth and hands-on training for our students,” said Debbie Brannan, Professor, School of Tourism. “Now, with the support of the industry’s leading technology provider, we can ensure our students are job-ready.”

Today, GuestLogix serves more than 60 travel operators around the globe and has deployed more than 40,000 POS devices to the industry. This ensures Seneca students graduate with a greater confidence in and understanding of the sales technology they will likely encounter in their new careers.

About GuestLogix
GuestLogix Inc. (GXI: TSX), the leading global provider of onboard store technology and merchandising solutions, helps airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. GuestLogix brings a decade of expertise as a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices located in Dallas, Texas (serving Americas) London, UK (serving EMEA), and Hong Kong (serving Asia-Pacific). Sales and support offices are located in Singapore and Shanghai. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. In September 2012, GuestLogix acquired U.K.-based onboard retail technology provider Initium Onboard with clients in Europe, South America, Asia-Pacific and the Middle East. More information is available at www.guestlogix.com

About Seneca College
With campuses across the Greater Toronto Area, Seneca offers degrees, diplomas and certificates renowned for their quality and respected by employers. Combining the highest academic standards with practical, hands-on learning, expert teaching faculty and the latest technology ensures Seneca graduates are career-ready.

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