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Outline: MRK106
MARKETING I
Prerequisites
There are no prerequisites to MRK 106.
Topic Outline
See below
Modes of Instruction
A variety of instructional modes may be used. These could include,
but are not limited to, lectures, independent study, class discussion,
field trips, team and independent assignments or projects.
Prescribed Texts and Tutorials
BASIC MARKETING; Shapiro, Stanley J., Wong,
Ken, Perreault, William D., McCarthy, Jerome E., 2002; 10th Canadian Edition,
McGraw-Hill Ryerson Ltd.
Learning Aid for use with Basic Marketing; 10th
Canadian Edition.
REFERENCE MATERIAL:
The following are examples of reference material that will assist you
in this subject.
• Newspapers (news and business reports)
• Business periodicals (ex: Marketing Magazine)
• Television and radio business programming
Additional References
Students are referred to the following web sites for the Seneca College
Library MLA Style Guide and Guide to Integrating Quotations (MLA Style):
- http://learningcommons.senecacollege.ca/learningcommons/Library/
/OnlineWritingResources/mlaGuide.html
- http://learningcommons.senecacollege.ca/learningcommons/Library/
/OnlineWritingResources/mlaIntegratingQuotes.html
Required Supplies
None
Grading Policy
Minimum Passing Grade
The minimum passing grade for this subject is "D".
|
|
GPA |
| A+ |
90%-100% |
4.0 |
| A |
80%-89% |
4.0 |
| B+ |
75%-79% |
3.5 |
| B |
70%-74% |
3.0 |
| C+ |
65%-69% |
2.5 |
| C |
60%-64% |
2.0 |
| D |
55%-59% |
1.0 |
| F |
0%-54% |
0.0 |
Modes of Evaluation
| Performance* |
Part I |
Part II |
| All quizzes/evaluations/tests/etc. will be written only in-class
& on the date specified. |
20% |
20% |
| Mid-term/Final exam |
30% |
30%** |
| TOTAL |
50% |
50% |
* A page entitled “Evaluation Modes” will be given to you by
your professor. It provides the specific breakdown of what assignments,
tests, quizzes, etc., you are responsible for completing and when each
is due.
** The Final exam is comprehensive, that is, it will cover all material
studied for the entire semester.
-
As a business student you are expected to behave in a professional, business-like
manner. Evaluation methods and standards have been designed with
this in mind to create an atmosphere similar to the "real world".
-
Quizzes, analysis, tests, etc. must be completed on or before the specified
due date, unless prior arrangements have been made with your Professor.
A late date is calculated from the "Due In" date.
-
A missed in-class test/quiz,
etc. will receive a grade of zero.
-
Sloppiness, spelling and grammar errors weaken written work; all contribute
to a lower grade.
PROFESSORS:
| Ruth Jaglowitz |
Room C 2018 |
Ext. 6167 |
Email: ruth.jaglowitz@senecac.on.ca |
| P.Blaza |
Room C 2025 |
Ext. 6042 |
paget.blaza@senecac.on.ca |
| Bryon Tobar |
Room B3080 |
Ext. 6030 |
bryon.tobar@senecac.on.ca |
| Kerry Jarvis |
Room C 2020 |
Ext. 6236 |
kerry. jarvis@senecac.on.ca |
| Petra Soden |
Room C2037 |
Ext. 6359 |
petra.soden@senecac.on.ca |
| Mary-Louise Huebner |
Room C2018 |
Ext. 6168 |
mary-louise.huebner@senecac.on.ca |
| Dino Bertucci |
Room C1025 |
Ext. 6357 |
dino.bertucci@senecac.on.ca |
| Steve Tissenbaum |
Room TBA |
TBA |
steve.tissenbaum@senecac.on.ca |
| Susan Eck |
Room C1024 |
Ext. 6131 |
susan.eck@senecac.on.ca |
| Clayton Rolfe |
Room C2008 |
Ext. 6029 |
clayton.rolfe@senecac.on.ca |
| Michael Brough |
Room C1029 |
Ext. 6335 |
mike.brough@senecac.on.ca |
| Janice Brown |
Room B3080 |
Ext. 6024 |
janice.brown@senecac.on.ca |
| Michael O'Neill |
Room C2024 |
Ext. 6354 |
michael.oneill@senecac.on.ca |
| Keith Hebblewhite |
Room C4022 |
Ext. 6617 |
keith.hebblewhite@senecac.on.ca |
| Bryce Taylor |
Room C4025 |
Ext. 2730 |
bryce.taylor@senecac.on.ca |
| Joy Riggs |
Room B3068 |
Ext. 6015 |
joy.riggs@senecac.on.ca |
| Joyce Ginsler |
Room C2006 |
Ext. 6038 |
joyce.ginsler@senecac.on.ca |
| Maurice Platero |
Room B3070 |
Ext. TBA |
maurice.platero@senecac.on.ca |
| Carlos Fernandez |
Room C1014 |
Ext. 6299 |
carlos.fernandez@senecac.on.ca |
| Ingrid Mueller |
Room B3080 |
Ext. 6277 |
Ingrid mueller@senecac.on.ca |
| Mike Wade |
Room C1029 |
Ext. 6367 |
mike.wade@senecac.on.ca |
| Jill Schoenhofer |
Room TBA |
Ext. 6792 |
jill.schoenhofer@seneca.on.ca |
APPROVED BY: _________________________________
Angela Zigras Acting, Academic Chair
School of Marketing and e-Business
DETAILED TOPIC OUTLINE
MRK 106
|
WEEK
|
WEEK OF
|
TOPIC
|
CHAPTER
|
LEARNING OUTCOMES COVERED
|
|
1
|
Sept. 7 |
PART I
Marketing's Role within organizations |
1
|
1+2
|
|
2
|
Sept. 13 |
Marketing's Role within organizations |
1
|
1+2
|
|
3
|
Sept. 20 |
Strategic market planning and the evaluation of marketing opportunities |
2
|
3+5
|
|
4
|
Sept. 27 |
The Changing Marketing Environment |
3+Supplement
|
4+6
|
|
5
|
Oct. 4 |
Finding Target Markets through Segmentation |
8
|
7
|
|
6
|
Oct. 11 |
Product Planning for goods and services |
9
|
8
|
|
7
|
Oct. 18 |
TERM TEST #1 |
Chs. 1, 2, 3, 8, 9 +
Supplement |
value 30%
|
|
Oct. 25 |
STUDY BREAK
|
|
|
|
8
|
Nov. 1 |
PART II
Product Management and New Product Development |
10
|
8
|
|
9
|
Nov. 8 |
Place & Development of Channel Systems |
11
|
9
|
|
10
|
Nov. 15 |
Promotion - Intro to IMC |
14
|
10
|
|
11
|
Nov. 22 |
Personal Selling |
15
|
10
|
|
12
|
Nov. 29 |
Advertising and Sales Promotion |
16
|
10
|
|
13
|
Dec. 6 |
Pricing Objectives and Policies |
17
|
11
|
|
14
|
Dec. 13 |
FINAL EXAM WEEK
|
ALL
|
value 30%
|
Please keep this document for future reference. It will
be required if you apply to another educational institution and seek advanced
standing.
Last Updated: Fall 2004 |