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MKM701 - Applied Marketing Research
The emphasis is on marketing research as an integral part of management decision making. Through applied research in a field situation, students gain an understanding of the required steps in designing a research study to yield relevant, timely, applicable and accurate information. Students also gain experience in applying research concepts and methods to current management problems. The subject is user oriented. Students learn to determine the marketing information needs of management, how to obtain and to communicate that information.

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